Course Summary
This inter-disciplinary, course will provide you with the tools and skills you need to thrive in the competitive world of sports management.
You will gain insights into what has become a multi-billion pound industry and which offers growing opportunities for a multi-faceted career.
This master’s degree is well respected and will give you a big advantage when it comes to finding work in this highly competitive field.
You will join students from diverse backgrounds and nationalities whose previous undergraduate study includes sports science, business and management and journalism.
You should be open-minded and willing to study and learn from a wide range of different sports and be prepared to debate the pros and cons of recent developments in the industry as you progress intellectually through research and scholarly activity in the study of the international sport environment.
HOW YOU'LL LEARN
On this course you will not be confined to the lecture theatre or seminar room – although of course you will spend a fair amount of time there, too.
You will learn from research active academics and also through learning tours to high profile sports venues such as Wembley Stadium and Wimbledon. Teaching is through a combination of lectures, seminars, workshops, guest speakers and out-of-class activities.
Good sports management, like most sports, relies on good team-work and you’ll be expected to work effectively with other students. Your assignments will have a practical focus, as you’ll be expected to produce work such as a project proposal, marketing plan, or use data to help analyse a particular market.
As part of the course you will conduct a Sports Management Consultancy Project, which should be related to a real life issue or problem. It could be doing something, such as planning and delivering a training programme in a sports context, or it could be researching an issue, such as the lack of sports participation in a geographical area, and then developing a plan to address it.
And if you’re good at sport, you could apply for a UEL Sports Scholarship, worth a £3,000 reduction in fees.
WHAT YOU'LL LEARN
The key elements of the course include sports marketing, which is crucial to the success of any sporting enterprise, and sponsorship, which today plays such a massive role in all professional sports.
You will learn about event management and how to plan, run and manage all of the resources needed to make a set-piece sporting event a success.
You will study the finance and economics of sports management. A good grasp of the numbers is essential in the business of sport, which like any other business takes a close look at the bottom line.
In addition, you’ll learn how to take a strategic approach to sports management and will learn how the sports-related policies of governments and sports governing bodies have an impact on the role. You’ll also undertake a sports management consultancy project, which will hone your research skills.

My name is Kavisha Prince Anthony, and I always had a dream of studying abroad. Thankfully, that dream came to life since I applied to the Study Advisor. I was able to receive my visa within four days. I also had some visa refusals in the past; I had about six UK visa refusals in the past, but thankfully, it was not an issue since the Study Advisor was able to make things work this time. I highly recommend Study Advisor for your dreams of going abroad, whether it be the UK or any other European country there is.