About This Course
You will gain a scientific understanding of the marketing process and an up-to-date perspective on marketing that includes the importance of the digital environment and big data. You will develop the skills to understand consumers, what they want, and how to promote products, services, and experiences to them. You will also develop skills in planning, implementing, managing, and evaluating marketing programmes. This course will help you develop the necessary knowledge and skills essential for a successful career in the real world of marketing.
This degree is an exciting choice for those who are considering a career in marketing. The sector has changed over the last few years, with increasing use of big data and analysis. Businesses in need to understand their consumers before promoting their products, so modern marketing is led by a scientific approach. Alongside this, you will develop the management skills needed to implement marketing programmes.
You will be part of a thriving community of students in the Business School, with opportunities for work experience and extra-curricular activities that support personal development. The School has a number of active societies and gives all students the chance to take part in national business competitions.
Why choose Bangor University for this course?
- Highly valued by employers and competitive advantage into careers such as branding, marketing research, digital marketing, and social media consulting.
- Automatic exemptions from a range of professional qualifications (e.g. Certificate/Diploma in Professional Marketing and Digital Marketing).
- Our students take part in national competitions such as the IBM Business Challenge and ‘The Pitch’, a UK-wide Business Plan and Marketing challenge.
- Our staff are active researchers in their subject areas with an international reputation.
Course Content
The degree involves a high proportion of marketing modules, alongside others which develop general management skills . So you will meet students from across the School, while getting to know those on your degree very well. Some will involve a mix of lectures, with online supporting materials, interactive workshops and classes. Others involve the use of specialised software to your numerical and analytical skills. Others will be less traditional, with the opportunity to prepare for work experience, to work closely with business and even to produce your own products. You will have a choice of modules at each level, giving you the chance to study the areas that interest you most. Assessments will include course-work and examinations. You can expect to do some group work- this is a key aspect of preparing you for your working lives.
This degree will develop your technical skills with continuous application to applied cases and examples.
Facilities
General University Facilities
Library and Archive Services
Our four libraries provide a range of attractive study environments including collaborative work areas, meeting rooms and silent study spaces.
We have an extensive collection of books and journals and many of the journals are available online in full-text format.
We house one of the largest university-based archives not only in Wales, but also the UK. Allied to the Archives is the Special Collections of rare printed books.
Learning Resources
There is a range of learning resources available, supported by experienced staff, to help you in your studies.
The University’s IT Services provides computing, media and reprographics facilities and services including:
- Over 1,150 computers for students, with some PC rooms open 24 hours a day
- Blackboard, a commercial Virtual Learning Environment, that makes learning materials available on-line.
Careers
This degree is an excellent choice for anyone interested in a career in marketing. It will develop the analytical skills that are now a baseline requirement for employers. You will also find opportunities in other sectors, where understanding of the role of big data is increasingly important. This combination, together with your understanding of management, will mean a whole range of careers are open to you. You could choose to work for an international company, or for an SME. Alternatively, you might want to set up your own enterprise, secured by your strong understanding of both company finance and management skills. The public and not-for profit sectors also need marketing graduates, and your skills be in demand globally.
If you choose to take a work placement as part of your degree programme, there are openings with local private and public sector employers. You could also undertake a year’s placement away from Bangor.
EXPLORE MORE IN BUSINESS, MANAGEMENT AND MARKETING
We offer a range of single and joint honours Business, Management and Marketing programmes which develop key strategic and people management skills and encourage creative, innovative and entrepreneurial thinking.
Additional Course Options
This course is available with a Placement Year option where you will study for 1 additional year. The Placement Year is undertaken at the end of the second year and students are away for the whole of the academic year.
The Placement Year provides you with a fantastic opportunity to broaden your horizons and develop valuable skills and contacts through working with a self-sourced organisation relevant to your degree subject. The minimum period in placement (at one or more locations) is seven calendar months; more usually you would spend 10-12 months with a placement provider. You would normally start sometime in the period June to September of your second year and finish between June and September the following year. Placements can be UK-based or overseas and you will work with staff to plan and finalise the placement arrangements.
You will be expected to find and arrange a suitable placement to complement your degree and will be fully supported throughout by a dedicated member of staff at your academic School and the University’s Skills and Employability Services.
You will have the opportunity to fully consider this option when you have started your course at Bangor and can make an application for a transfer onto this pathway at the appropriate time. If you have any questions in the meantime, please get in touch.
International Experience Year
This course is available with an International Experience Year option where you will study for 1 additional year.
Studying abroad is a great opportunity to study with specialists, see a different way of life and broaden your horizons. With international experience of this kind, you’ll really improve your career prospects. If you plan to study in a country where English is not spoken natively, there may be additional language support available for you.
There are a wide variety of destinations to choose from and when you graduate you will have ‘with International Experience’ added to your degree title.
You can find out more about the International Experience Year programme on the Student Exchanges section of our website.
You will have the opportunity to fully consider this option when you have started your course at Bangor and can make an application for a transfer onto this pathway at the appropriate time. If you have any questions in the meantime, please get in touch.
My name is Kavisha Prince Anthony, and I always had a dream of studying abroad. Thankfully, that dream came to life since I applied to the Study Advisor. I was able to receive my visa within four days. I also had some visa refusals in the past; I had about six UK visa refusals in the past, but thankfully, it was not an issue since the Study Advisor was able to make things work this time. I highly recommend Study Advisor for your dreams of going abroad, whether it be the UK or any other European country there is.