Our Marketing course (with Foundation Year) is a four-year course with an integrated foundation year which leads to the same qualification as our three-year honours degree. It has been specifically designed for those wanting to undertake degree-level study but who may not meet the entry requirements or have traditional qualifications.

The Foundation Year (Year 0) offers you the chance to expand and strengthen your confidence, skills and knowledge – ensuring that you are well-prepared and qualified to progress into Year 1 of the undergraduate degree.

By studying for a degree in Marketing, you will develop skills and knowledge of the key strategic and operational aspects of marketing, and you will gain an awareness of the external marketing environment. Strategic and operational aspects of marketing include the formulation of marketing strategies, managing the marketing function and its positioning relative to other key business functions, advertising and branding, customer relations management, applications of information technology, and e-marketing.

The external marketing environment encompasses consumer behaviour and consumer psychology, marketing communication, public relations and market research. This course programme also provides coverage across the broader range of business and management subjects, developing knowledge and understanding of organisations, their management and the changing external environment in which they operate.

Graduates of this degree will be eligible for exemptions from some modules of the Chartered Institute of Marketing’s professional qualifications. For further information, please visit the CIM website.

Why choose Bangor University for this course?

• Highly valued by employers and competitive advantage into careers such as branding, marketing research, digital marketing, and social media consulting.
• Automatic exemptions from a range of professional qualifications (e.g. Certificate/Diploma in Professional Marketing and Digital Marketing).
• Our students take part in national competitions such as the IBM Business Challenge and ‘The Pitch’, a UK-wide Business Plan and Marketing challenge.
• Our staff are active researchers in their subject areas with an international reputation.

The degree involves a high proportion of marketing modules, alongside others which develop general management skills . So you will meet students from across the School, while getting to know those on your degree very well. Some will involve a mix of lectures, with online supporting materials, interactive workshops and classes. Others involve the use of specialised software to your numerical and analytical skills. Others will be less traditional, with the opportunity to prepare for work experience, to work closely with business and even to produce your own products. You will have a choice of modules at each level, giving you the chance to study the areas that interest you most. Assessments will include course-work and examinations. You can expect to do some group work- this is a key aspect of preparing you for your working lives.

This degree will develop your technical skills with continuous application to applied cases and examples.

This degree is an excellent choice for anyone interested in a career in marketing. It will develop the analytical skills that are now a baseline requirement for employers. You will also find opportunities in other sectors, where understanding of the role of big data is increasingly important. This combination, together with your understanding of management, will mean a whole range of careers are open to you. You could choose to work for an international company, or for an SME. Alternatively, you might want to set up your own enterprise, secured by your strong understanding of both company finance and management skills. The public and not-for profit sectors also need marketing graduates, and your skills be in demand globally.

If you choose to take a work placement as part of your degree programme, there are openings with local private and public sector employers. You could also undertake a year’s placement away from Bangor.

We offer a range of single and joint honours Business, Management and Marketing programmes which develop key strategic and people management skills and encourage creative, innovative and entrepreneurial thinking.