Overview

The future of marketing: this course is for those who love social media, influencers, brands and getting your message out to your audience.

Our course focuses on the development of practical digital marketing skills to give you the chance to gain a real insight to the dynamic world of 21st century business. You’ll have the opportunity to apply your knowledge in our modern digital marketing lab, the DigiComm Lab, and analyse real-life business case studies, designed to help you develop your own expertise and innovation to connect customers, products, services and brands.
You’ll also have the opportunity to hear from industry guest speakers (subject to availability) and have the chance to apply for a company internship or placement with past students working for well-known companies such as Disney and L’Oreal*.

As part of the CIM Graduate Gateway programme, upon successful completion of this course, you could be exempt from studying certain modules of CIM professional qualifications, which could help you to develop your potential future career. Please see the Exemptions section for further information, and note that professional qualifications with the CIM require direct application and additional fees apply.

* Please note that we are unable to guarantee any placement or study abroad opportunities and that all such opportunities may be subject to additional costs (e.g. travel, visas and accommodation etc.), competitive application, availability and/or meeting any applicable visa requirements. To ensure that you fully understand the requirements in this regard, please contact the International Office for further details if you are an EU or International student.

Course information

The course is designed to give you the opportunity to gain a comprehensive understanding of how marketing operates in today’s digital world.

You’ll have the opportunity to learn about marketing, social media and digital technology, using a variety of analytical tools to critically evaluate digital marketing problems and develop appropriate solutions for organizations to manage their online presence.

The flexibility, mass reach and reduced costs of digital marketing mean organizations across every sector are increasingly seeking to use digital technologies, online marketing and social media to reach and engage with their existing and potential customers.

Our course is intended to prepare you for potential future career options in this changing world, combining the key aspects of marketing, communications and technology in a range of contexts and cultures. It will suit you if you wish to try to enhance your understanding of digital marketing generally or are interested in specific potential future career options in marketing communications, advertising, PR, digital marketing, multimedia production or digital graphic design.