Digital Media BA (Hons)
Overview
Love combining digital skills with creative storytelling? A Digital Media degree aims to provides you with a foundation of creative and technical skills that will help prepare you for a potential future career in immersive media, interactive film, digital marketing and much more.
You’ll have access to our extensive specialist resources, including video and photography studios, industry-standard software suites, radio studios, specialist IT facilities and our dedicated ‘digital media lab’ (subject to availability). As a part of this course we provide you with your own Media Technology Pack.
Course information
Merging the creative and the technical, the Digital Media BA course will help you to develop skills and practices suited to a range of fields including the Internet of Things (IoT), immersive technologies such as augmented and virtual reality (AR/VR), and web, mobile and games app development.
The Digital Media BA course is different from a traditional programming or computer science course as its focus is primarily on creative production in the field of media using digital tools in 3D modelling, application development, immersive technologies, and audio and video production among others.
You will engage in practical hack labs, where you will work through the entire iteration process for digital projects such as reinventing classic arcade games or deploying mobile applications to a client brief. Using the principles of Agile software development, this will enable you to develop your project management and user testing knowledge and skills.
The course focuses on laying a flexible foundation of skills which will prepare you for a changing digital and technological landscape. On successful graduation, you can seek out roles in digital marketing and advertising, IoT development, UI/UX design and testing, web and mobile app development and, increasingly, in augmented reality/virtual reality development.

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