Event Management BA (Hons)
Overview
Inspirational events which create lasting memories need careful management and preparation, in order to ensure they are delivered efficiently, effectively and safely. By studying event management at Coventry, you’ll have the opportunity to be able to learn how to manage events, and get the chance to apply theory to practice throughout your course.
You’ll have the opportunity to undertake multiple industry visits and field trips, at home and abroad, as well as being able to get hands-on experience managing live events, with opportunities available across a range of sectors (Please note that all are subject to availability, competitive application processes, meeting applicable visa requirements, and additional costs may apply).
The optional sandwich year gives you the opportunity to apply for a placement, or study abroad year*, which can be spent overseas (studying with one of our partner universities, or working) or on a placement in the UK. Sandwich years could give you the opportunity to improve your employability skills through workplace experience), or the chance to develop your abilities to work or study in different countries and with people from different backgrounds.
If you have a passion for events and want to work in the event sector, upon successful completion, our course could help you realise your ambition.
Course information
Upon successful completion, this dynamic course is designed to prepare you for the fast-paced and exciting events industry, with the course having a strong practitioner focus based on real world working problems.
We aim to combine the study of events with management theory, providing a broad-based business education in the context of event industry. You’ll be given the opportunity to learn how to apply business principles, such as financial management, marking theory and strategic management to the solution of event management problems. You’ll also study the concepts, characteristics and operations of events and festivals, particularly from a commercial perspective.

My name is Kavisha Prince Anthony, and I always had a dream of studying abroad. Thankfully, that dream came to life since I applied to the Study Advisor. I was able to receive my visa within four days. I also had some visa refusals in the past; I had about six UK visa refusals in the past, but thankfully, it was not an issue since the Study Advisor was able to make things work this time. I highly recommend Study Advisor for your dreams of going abroad, whether it be the UK or any other European country there is.