Overview

Marketing - and advertising within it - comprise a vital and huge sector of the economy, requiring you to develop specialist skills and knowledge. By studying this course, you have the chance to learn the theories, strategies and practices needed to prepare you for a career harnessing the power of marketing and advertising to drive business growth, or positively change behaviours.

Our graduates, upon successful completion, will be adaptable and reflective advertising and marketing communications specialists, capable of filling management level positions. We can now boast of a growing network of alumni working in the advertising and marketing industry, nationally and internationally, whose feedback informs the continuous development of the course.

Course information

By studying MA Advertising and Marketing, you will be given the opportunity to gain an understanding of a variety of topics related to marketing communications, with specific reference to the advertising industry.

The course has a strong focus on corporate engagement, which enables you the opportunity to gain a wide range of transferable skills that could enhance your employability upon successful completion. This could include producing and pitching a marketing communications campaign, producing a sales management portfolio, online presentations and taking part in a simulated crisis management activity.

As well as featuring creative elements, the course will also give you the opportunity to develop your business acumen, by, for example, working with a client and working in a group to pitch a marketing communications campaign. You will also have the chance to take part in a simulation exercise and have the opportunity to apply the necessary skills to engage with the media in order to manage a crisis. The course examines marketing communications and the communications process to enable you the opportunity to develop your analytical skills when faced with ethical concerns in a variety of different contexts. You will have the opportunity to critically evaluate theories of cognitive, behaviour and social psychology, which are relevant to understanding the nature and effectiveness of advertising.

You will also have the chance to examine current research in advertising, focusing on the persuasive and/or informative effect of advertising, the internationalization of advertising, the ethical and social aspects of advertising and advertising as a communication tool

The course aims to provide you with a critical understanding of the challenges of managing corporate communications, crisis management and public relations. You will examine real-life exercises and reflective accounts based on the awards of an acclaimed advertising festival. The course aims to develop your critical understanding of the principles and practice of selling and sales management as a key marketing communications tool in the international marketplace.