Overview

For those with creative flair, analytical minds and a love of communicating, our Marketing BA (Hons) course could, upon successful completion, lead to a potential future career in this exciting field.

This course, which is part of the Chartered Institute of Marketing’s (CIM) Graduate Gateway programme, is aimed at students with an interest in all areas of sales and marketing from the creative to the analytical – whether that is advertising and brands, consumer behaviour and retailing, or new product development and market research. It aims to provide a solid foundation in general business and management knowledge with a specific focus on marketing, both as a business strategy and a function.

As part of the CIM Graduate Gateway programme, upon successful completion of this course, you could be exempt from studying certain modules of CIM professional qualifications, which could help you to develop your potential future career. Please see the Exemptions section for further information, and note that professional qualifications with the CIM require direct application and additional fees apply.

Course information

The course aims to develop your awareness and understanding of contemporary marketing and advertising concepts and theories. It is designed with the aim to equip you with appropriate analysis tools to investigate a marketing and/or advertising problem and develop appropriate solutions.

One of the major attractions of Marketing is the broad range of practical and transferrable skills you will have the opportunity to develop – creative, analytical, interpersonal and communications. For example, the ‘Marketing Management’ module will give you the chance to gain hands-on experience of developing marketing plans and strategy, whilst the ‘Applied Advertising’ module involves working in teams to create innovative solutions to an advertising brief and then pitch them to a client.