Marketing has been defined as an organisational function and a set of processes for creating, communicating and delivering value to customers, and managing customer relationships in ways that benefit the organisation and its stakeholders.

For too long, marketing was interpreted simply as a means to sell whatever an organisation produced. As competition has increased, companies have begun to recognise the importance of marketing as part of a fully integrated strategy that aims to identify, anticipate and satisfy customer needs.

This degree in Business Management and Marketing will focus on this shift in attitudes and the implications it has on the application of management principles and practices in various types of organisations. Your studies will combine a specialised stream of modules in marketing with a more general programme of study across a range of business and management disciplines.

For more on studying degree courses see our Study at Bangor section.

You will spend up to 15 hours per week in lectures, seminars and tutorials. There is a mixture of continuous assessment and written examinations. You will complete assignments such as collecting and analysing information from commercial databases or the internet, preparing business case studies, writing essays and completing problem-solving exercises.

What will you study on this course?

All our Single Honours degree courses provide a broad base across all of the disciplines studied in the School – Accounting, Banking, Economics, Finance, Management and Marketing – together with a more in-depth study of the programme’s core topics. They also provide a comprehensive introduction to the analytical skills that are required in each of the School’s subject areas.

In Years 2 and 3, you will progressively specialise in your course’s core field of study. You will take modules such as Operation Strategy; Consumer Behavior; Marketing of Services; Strategic Management; e-marketing and Customer Insight Project. However, you will retain the opportunity to select optional modules either within your main discipline or in alternative subject areas.

Modules for the current academic year

Module listings are for guide purposes only and are subject to change. Find out what our students are currently studying on the Business Management and Marketing Modules page.

Course content is for guidance purposes only and may be subject to change.

Many graduates from Bangor Business School pursue careers in areas such as accountancy, banking, investment, insurance, risk management, marketing, human resource management and retail management.

We offer a range of single and joint honours Business, Management and Marketing programmes which develop key strategic and people management skills and encourage creative, innovative and entrepreneurial thinking.