Overview

Marketing is constantly evolving – with social media, new retail channels and disruptive technologies all playing major roles in its development, offering opportunities and risks in equal measure. Step into this world, and explore how to manage marketing within it, with our Digital Marketing Management MSc.

By exploring the theoretical knowledge, skills and personal attributes which may help you in the future to become a leader in the digital marketing industry, you should, on successful completion, know how to become an adaptable and proactive digital marketing professional. We also endeavour to make sure you are up to date with latest digital marketing knowledge, and the course has a specific module dedicated to the disruptive technology that is shaping the future of marketing.

Course information

By studying MSc Digital Marketing Management, you will be given the opportunity to explore a variety of topics related to digital marketing management.

Through a strong focus on corporate engagement, the course should enable you to learn a wide range of transferable skills which, upon successful completion, may enhance your potential future employability. You may be tasked with producing a digital marketing project, examining the impact of digital and disruptive technology for marketing, exploring how to communicate ideas to different audiences, and the opportunity to undertake online presentations and take part in a simulated electronic business game.

The course also grapples with the rise of disruptive technologies, that could significantly alter the way businesses or industries operate – in recent years, some of these disruptions have had a major impact on marketing, with technologies such as blockchain, or the availability of big data, altering the way firms do business. The module ‘Disruptive Technology in Marketing’ seeks to build your understanding of how these technologies can benefit marketers, particularly in the digital space, and aims to challenge you to manage the risks also associated with them.

Other areas covered on the course include exploring how to manage digital marketing projects, which can be complex in their scope and usage of technology, and exploring how to effectively examine and interpret digital marketing analytics, an essential tool in informing strategic marketing decisions from a management perspective. When coupled with a module focused on consumer behaviour, you will explore how organisations build their knowledge of people’s behaviours online, and ensure campaigns are effective in an increasingly digitised business environment.

When exploring digital marketing management, the course should help you develop a range of transferable and relevant skills such as developing an understanding of consumer behaviour as well as the chance to produce a marketing communications situations analysis and undertake a boardroom pitch of a marketing communications campaign for a client. You will also examine how to manage global marketing teams.

This course can be offered on a part-time basis, with study over two years. Whilst we would like to give you all the information about our part-time offering here, it is tailored for each course each year depending on the number of part-time applicants. Therefore, the part-time teaching arrangements vary. You can make an enquiry about part-time study using our online forms, for UK and for EU/International students.