International Business Management MSc
Overview
Studied on campus or 100% online, this master’s level course aims to prepare you for managerial roles across the emerging global borderless economy, upon successful completion, through giving you the opportunity to gain a comprehensive understanding of international business challenges, together with the skills and expertise required to negotiate them successfully.
Coventry University has over 50 years of experience teaching business, and Coventry Business School was rated ‘excellent’ in 2019 by Eduniversal, which ranks business schools in over 150 countries. Through guest speakers, industry visits, case studies and internship opportunities (subject to availability, competitive application processes, meeting visa requirements, and additional fees may apply), we use our current national and international links to share real-world business experiences and bring you up-to-speed with the issues and challenges facing modern businesses.
Course information
Combining theory and practice, this course aims to provide a thorough grounding in international business management in an ever-changing global economy. Upon successful completion, it should equip you with the skills and knowledge needed to become a flexible, effective manager who can spot market opportunities and drive forward businesses to success in the international arena.
Alongside modules focused on business strategy, operations and analytics, we’ll cover the basic principles of marketing, and how they relate to an international context – where you will have the opportunity to discuss and analyse key managerial decisions on formulating and executing international marketing activities by having the opportunity to develop your knowledge and skills of marketing concepts including environmental analysis, buying behaviour, strategic market segmentation and more. This will be done through active case studies and practical examples.
Through the use of guest speakers, real case studies and industry visits and fieldtrips, you’ll explore more about the external forces which affect business decisions, including but not limited to the influence some external/or market factors have such as fall or rise of oil prices or interest rates. We’ll discuss some of the biggest challenges and issues businesses now face, such as market uncertainties.
Please note that guest speakers, industry visits and fieldtrips are subject to availability, competitive application processes, meeting applicable visa requirements and additional fees may apply.
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