Overview

Studied on campus or 100% online, the MSc Digital Marketing with Data Analytics degree is an intensive course designed for thoughtful and ambitious individuals who aspire to pursue a career in marketing, management, as entrepreneurs and as business consultants.

The course examines various aspects of contemporary marketing issues from a digital perspective and aims to provide you with the opportunity to enhance your marketing-related knowledge, business understanding, critical thinking and skillsets, preparing you for a successful career in digital marketing with data analytics.

The course reflects the digitalisation of contemporary marketing and aims to prepare you for global citizenship, employability and continuous career development. It is designed to equip you with the knowledge, skills (cognitive, practical and transferable) and business awareness you'll need to forge a successful career in marketing, whether you aim to be self-employed, an entrepreneur, head of your own company, or work for private business.

Course information

This course aims to deliver a strong academic and practical grounding in core marketing subjects such as marketing management and planning, creativity and brand storytelling, and buyer behaviour, as well as a more focused and specialised approach to subjects such as data analytics, digital transformation and new media communications. The course aims to develop high-level of transferable skills relevant to the current work environment and allows you to gain analytical and practical tools to examine complex marketing issues within a global context.

As you progress through each module, your engagement with the course and the level of online immersion should improve your digital capabilities. Enhanced digital literacy is one of the top skills desired by employers today and, as such, this course contributes to increasing the skills portfolio of its graduates.