International Marketing MSc

The MSc in International Marketing provides a specialised education in the international and intercultural aspects of marketing. It offers an excellent primer on the subject for students interested in the challenges of conducting business in an increasingly globalised world. The course equips you with a thorough, general preparation in international marketing strategy, and a unique offering of a rigorous introduction to the history, ethics, and politics of international marketing practice. This in turn, will inform your understanding of how international business is conducted at present, and is likely to change in the future. Ultimately, the course questions the idea that contemporary marketers ever work in a 'closed cultural context', and thus makes a strong case for the importance of an intercultural approach for all types of business.

The modules offered will provide you with a comprehensive introduction to the subject and on advanced matters of strategy and communications in intercultural contexts. You will have the opportunity to develop international marketing plans for existing firms in developed and emerging market contexts.

The course will equip you with the knowledge and competencies to critically engage with theories and practices of international marketing firms, as well transferable skills including communication, problem-solving, team-working, and the ability to conduct independent research.