Graduate Diploma of Strategic Communication
Learn modern skills for contemporary communication.
The evolution of digital media has transformed communication. Professionals with skills in social media and campaigns are in high demand. La Trobe's Graduate Diploma of Strategic Communication has been designed to meet the needs of this rapidly-changing industry.
You'll develop a strong foundation in communication with core subjects in strategy, writing, research and political communication. Our range of electives helps you build the necessary skills to pursue a communication career in areas such as politics, corporations and not-for-profit organisations.
You'll learn:
- Political communication
- Discover the vital role communication plays in the government sector to influence public opinion.
- Strategic communication writing
- Learn how to write to a strategic communication plan.
- Research applications in strategic communication
- Gain an understanding of how research underpin communication campaigns.
The qualification awarded on graduation is recognised in the Australian Qualifications Framework (AQF) as Level 8 - Graduate Diploma.
Sample course structure
Please note, the following course structure is indicative and subject to change depending on your course location, offer year or how you tailor your course with specialisations, majors, minors and electives. Structures for the following year are not normally finalised until October, so the sample provided is based on the most recently approved structure. For more information, please refer to the La Trobe University Handbook.
To qualify for the award of Graduate Diploma of Strategic Communication, students must complete a total of 120 credit points across 1 year.
Career outcomes
Government, not-for profit and community organisations need communication professionals with 21st century skills. Possible career options include:
- Communication officer
- Help prepare marketing material to help promote brands and projects.
- Social media manager
- Create, edit and manage content for social media campaigns on platforms such as Facebook, Twitter and Instagram.
- Social researcher
- Gather and analyse data on communities to create effective campaigns.
