Become a leader in the world of digital marketing.

Today's digital economy is driving change across retail, finance, government, technology, transport, education, media and health.

Traditional marketing has been moved aside, while digital marketing has more importance than ever before. There's a huge demand for digital marketing and communications experts who can steer marketing automation, search marketing (SEO and SEM), email and mobile marketing, online advertising, social media, big data and user experience design.

The Master of Digital Marketing Communications will give you the interdisciplinary skills, digital knowledge and strategic mindset to be a leader in any digital business. You'll develop advanced knowledge on how to reach customers online, leverage digital channels, design new products, improve customer experience, visualise data, manage a crisis and communicate in a corporate environment. Gain the skills you need to excel in the dynamic world of digital marketing and communications.

You'll learn:

• Digital marketing
  • Learn digital marketing tactics including search marketing, social media marketing, mobile marketing, and digital strategy and planning.
• Marketing management
  • Understand the role of marketing management in a business setting. Learn to conduct effective evidence-based research and apply marketing theory and skills to practical situations.
• Customer experience design
  • Design services and product pathways that engage and interact with audiences online. Identify customer journeys and personalise experiences.
• Strategic communications research
  • Learn how user research shapes strategic communications. Develop targeted, integrated campaigns and measure success and outcomes using online evaluation tools.

The qualification awarded on graduation is recognised in the Australian Qualifications Framework (AQF) as Level 9.

Sample course structure

Please note, the following course structure is indicative and subject to change depending on your course location, offer year or how you tailor your course with specialisations, majors, minors and electives. Structures for the following year are not normally finalised until October, so the sample provided is based on the most recently approved structure. For more information, please refer to the La Trobe University Handbook.