Master of Strategic Communication
Develop essential communication skills with core subjects in strategy, media relations and issues management. Balancing work and study is easy with core subject classes held at our City campus on evenings and weekends.
Experience the world of strategic communication first-hand through Work Integrated Learning (WIL). You may have the opportunity to work directly with clients in La Trobe's Strategic Communication Agency or create media industry contacts with an internship opportunity.
You'll learn:
- Political and government communication
- Discover the vital role communication plays in the government sector to influence public opinion.
- Communication production and delivery
- Learn how communication is delivered in the digital era by examining social media, community relations and more.
- Modern management and business
- Develop skills to take the lead within an organisation or launch your own business.
- Research applications in strategic communication
- Gain an understanding of how research underpins campaigns.
The qualification awarded on graduation is recognised in the Australian Qualifications Framework (AQF) as Level 9 - Masters Degree.
Sample course structure
Please note, the following course structure is indicative and subject to change depending on your course location, offer year or how you tailor your course with specialisations, majors, minors and electives. Structures for the following year are not normally finalised until October, so the sample provided is based on the most recently approved structure. For more information, please refer to the La Trobe University Handbook.
To qualify for the award of Master of Strategic Communication, students must complete a total of 240 credit points across 2 years.
