This programme will develop students’ knowledge and skills across a broad range of marketing and psychology functions, including the strategic and operational aspects of marketing, and the study of the external marketing environment. Graduates will be able to demonstrate understanding of key psychological aspects, underpinning consumer and organizational behaviour, applied in the business environment and will also develop a broad knowledge of business and management subjects.

What will you study on this course?

In Year 1  you will choose from a selection of modules that are intended to provide a solid grounding in the subject area. In addition to modules focussing on the Principles of Business Management and Marketing you will also choose two Psychology modules from a list of available options.

In Years 2 and 3 you will progressively specialise in your course’s core fields of study. You will study modules such as Statistical Methods, Marketing Communications, Consumer Behaviour, Marketing Strategy, e-Marketing, Brand Management and Marketing Research. You will also choose modules in marketing, from a a have the option of selecting modules. In addition, you will select further modules from a list of available marketing and psychology options.

Many graduates from Bangor Business School pursue careers in areas such as accountancy, banking, investment, insurance, risk management, marketing, human resource management and retail management.