In today's digital landscape, marketing is a high-demand skill across a range of industries. Health, education, finance, retail, arts and government bodies all have digital presences that needs to develop, implemented and managed. For a career in any industry, a strong foundation in business plus agile and innovative marketing skills will set you up for success.

La Trobe's Bachelor of Business (Marketing) has been designed with direct input from industry to ensure you have the specialised knowledge and solid business foundations employers want. Explore emerging areas such as digital and social marketing, as well as core subjects like digital marketing, consumer behaviour, branding, research and strategic marketing.

Graduate with internationally transferrable skills and be ready for your career in business or marketing.

You'll learn:

• Consumer behaviour
  • Examine how consumers make decisions and implement marketing strategies to increase business performance.
• Advertising in the digital age
  • Explore persuasive online and offline techniques to advertise for customers and organisations, and design outcomes.
• Social media and relationship marketing
  • Discover how social media platforms, digital metrics and analytics and online campaigns are used to reach strategic marketing goals.
• Digital brand management
  • Create content to develop a brand using digital platforms and other strategic tools.
• Market research
  • Gather information about customers, competitors and other stakeholders to better understand their goals and objectives.
• Strategic marketing
  • Build on everything you've learned to develop and deliver an effective marketing plan.
• Accounting, economics, finance and business
  • Gain the foundational knowledge required for a successful business career.

The qualification awarded on graduation is recognised in the Australian Qualifications Framework (AQF) as Level 7 - Bachelor Degree.

Sample course structure

Please note, the following course structure is indicative and subject to change depending on your course location, offer year or how you tailor your course with specialisations, majors, minors and electives. Structures for the following year are not normally finalised until October, so the sample provided is based on the most recently approved structure. For more information, please refer to the La Trobe University Handbook.