In our busy world, the ability to connect and engage is becoming more vital than ever. To help you develop these highly valued skills, we've designed our Master of Marketing to give you powerful marketing knowledge and business experience, based on contemporary best practice and backed by research in the digital era. Understand how to leverage the latest digital technology and develop an advanced specialisation in business analytics or research.

Learn from industry experts, using real-world scenarios. You may be able to apply for internships with leading organisations, enabling you to gain real-world experience, develop your professional networks and plan for career success.

You'll learn:

• Marketing management
  • Learn the key components of marketing management, planning and strategy formulation.
• Customer relationship management (CRM)
  • Understand the practices, strategies and technologies that companies use to manage, analyse and leverage customer data.
• Digital marketing
  • Explore and implement the most up-to-date strategies for social media, search and mobile marketing.
• Customer experience design
  • Learn how customers interact with products, brands and services across different marketing channels.
• Market research
  • Examine the role and scope of market research activities within national and international marketing companies.
• Social media marketing and strategy
  • Examine how firms capitalise on social media and digital marketing from a strategic and practical perspective.

The qualification awarded on graduation is recognised in the Australian Qualifications Framework (AQF) as Level 9 - Masters Degree.

Sample course structure

Please note, the following course structure is indicative and subject to change depending on your course location, offer year or how you tailor your course with specialisations, majors, minors and electives. Structures for the following year are not normally finalised until October, so the sample provided is based on the most recently approved structure. For more information, please refer to the La Trobe University Handbook.