Why this course?
The Department of Marketing at Strathclyde is recognised as one of the leading centres of marketing education and research in the UK.
This course will help you develop the skills for a variety of marketing and management careers. You’ll understand customer requirements, added-value products and services and the role of communications in customer satisfaction.
Studying Hospitality & Tourism Management opens doors to the largest and fast-growing sector of the economy.
This degree will prepare you for leadership roles in this dynamic industry which generates £5 billion to the Scottish economy and creates one in 10 jobs. You’ll have the skills to manage operations and business across a range of industries including hospitality, tourism and events.
On graduating, you may be able toTriple-accredited business school
apply for membership of professional bodies such as the Institute of Hospitality, the Institute of Travel & Tourism, Tourism Society or the Royal Geographical Society.What you’ll study
Hospitality & Tourism Management
Year 1
You’ll be introduced to the basic concepts, issues and features of hospitality, tourism, cultural heritage, festivals and events.
Year 2
Classes include Service Encounter Management and Destination Positioning & Management.
Year 3
You’ll have the chance to put theory into practice planning and executing a corporate, entertainment or charitable event.
Year 4
The core class is Tourism Analysis & Case Studies as well as a choice of other classes. You’ll also undertake a dissertation on the hospitality and tourism topic of your choice.
Marketing
Year 1
You'll learn about the basic principles of marketing and explore marketing within an organisation.
Year 2
Students will look at areas including the factors that influence buyers and the challenges that marketers face in the retail and service sectors.
Year 3
You'll learn the fundamentals of both traditional and digital marketing communication along with gaining an understanding formulating a strategic marketing plan.
Year 4
In your final year of study, you'll learn about the value of brands to firms and consumers and how to communicate a branding strategy. Elective classes include International Business Management; Managing Customer Relationships; Advances in Consumer Behaviour; Integrated Marketing Communications; Sports Marketing; Social Marketing and Business Relationship Marketing; Small Business Marketing; Tourism Marketing.
Work placement
Hospitality & Tourism
In Year 3, you'll have the choice of a work placement class.
It'll usually last six weeks and in the past, our students have
completed work placements both here in the UK and internationally, with
organisations like Hilton, Radisson, Glasgow City Council and Visit
Scotland.
You're also encouraged to secure work placements over the summer.
Marketing
Third-year students have the option to study abroad at one of our
partner institutions across a number of countries worldwide. This study
period can last for one or two semesters.
Work placement
Hospitality & Tourism
In Year 3, you'll have the choice of a work placement class.
It'll usually last six weeks and in the past, our students have completed work placements both here in the UK and internationally, with organisations like Hilton, Radisson, Glasgow City Council and Visit Scotland.You're also encouraged to secure work placements over the summer.
Marketing
Third-year students have the option to study abroad at one of our partner institutions across a number of countries worldwide. This study period can last for one or two semesters.
Triple-accredited business school
Course content
In Year 1 you'll study a range of business disciplines across four subject modules, plus three core integrating modules in international business, business knowledge and skills (via the Management Development Programme) and academic skills. This will provide you with a foundation in business and enable you to appreciate how your chosen specialism fits with other business subjects. From Year 2 you'll take modules in the subjects in which you choose to specialise.
The Management Diploma Programme (MDP) is a central element of the undergraduate programme in the Strathclyde Business School. The programme runs for the first three years of the BA degree and is driven by real business problems. The approach to learning is active problem-based, with students working in project teams. The MDP provides an opportunity to integrate the knowledge and experience gained from your business subjects. Each year of MDP focuses on different aspects of business and the content of MDP is constantly evolving and being updated and enhanced.
Alongside the MDP you'll also take an Academic Skills module which will equip you with essential key skills to support your studies.
Careers
Graduates who specialise in marketing have excellent business awareness, can analyse and present information with good communication skills. They find jobs in drinks, finance and service sectors with roles including brand manager, media executives and retail buyers.
Graduates who specialise in Hospitality & Tourism Management have a combination of practical and business skills. They can understand and respond to consumer needs.
Recent graduates have been recruited into the hotel industry and the service sector with job titles such as graduate trainee, manager, restaurant supervisor and trainee accountant.
Year 1
- Introduction to Tourism Studies and Managing People
- Introduction to Marketing & Entrepreneurship
- Introduction to Finance & Accounting
- Introduction to International Business
- Introduction to Economics and Business Analysis & Technology
- Management Development Programme 1
- Academic Skills
Year 2
- Management Development Programme 2
Marketing
Semester 1
- Understanding Consumers & Markets
Semester 2
- Services & Retail Marketing
Hospitality & Tourism
- Service Encounter Management
- Destination Marketing Management
Year 3
- Management Development Programme 2
Marketing
Semester 1
- Understanding Consumers & Markets
Semester 2
- Services & Retail Marketing
Hospitality & Tourism
- Service Encounter Management
- Destination Marketing Management
Year 4
My name is Kavisha Prince Anthony, and I always had a dream of studying abroad. Thankfully, that dream came to life since I applied to the Study Advisor. I was able to receive my visa within four days. I also had some visa refusals in the past; I had about six UK visa refusals in the past, but thankfully, it was not an issue since the Study Advisor was able to make things work this time. I highly recommend Study Advisor for your dreams of going abroad, whether it be the UK or any other European country there is.