About the course

This full-time MBA with a specialism in marketing is a flagship management qualification, structured to support fast-track career progression. It will develop your marketing, leadership and strategic management skills, and provide you with an up-to-the-minute understanding of the ever-evolving modern business environment.

This postgraduate degree aims to enhance your prospects by developing your ability to apply the latest thinking to organisational development and change in a competitive global context. Successful completion of the MBA (Marketing) highlights your potential to have a transformational impact on the organisation you join.

Units cover core MBA areas such as advancing professional practice; leading and managing organisational resources; management practice; and strategy and the global competitive environment. Marketing-specific units include digital marketing and communications.

Your course runs over three semesters, with six entry points through the year. The point at which you join the course determines the order of the units you study. You benefit by beginning your studies with others who started at an earlier point of entry.

Why choose this course?

• Six entry points through the year adds flexibility, allowing you to start when it most suits you
• Follow a practice-led curriculum that develops your ability to creatively apply theoretical knowledge and understanding to complex, real-life issues
• Study with experienced academics who all have substantial management experience
• Through practice events, work on live consultancy projects with leading employers in organisations across private, public and not-for-profit sectors
• Explore the latest research in strategic management and leadership to develop your business competence and confidence
• Develop the attributes and skills expected by professional and industry bodies such as the Chartered Management Institute and the Confederation of British Industry; these include team-working, negotiation, leadership, confidence, and the ability to apply critical and creative thinking to complex problems with the aim of finding innovative solutions

Unit Information - What will I learn?

Units

• Advancing Professional Practice (BSS070-6) Compulsory
• Corporate Innovation And Entrepreneurship (BSS057-6) Compulsory
• Digital Marketing And Communication (MAR046-6) Compulsory
• Leading And Managing Organisational Resources (BSS064-6) Compulsory
• Management Practice (BSS063-6) Compulsory
• Strategy And The Global Competitive Environment (BSS058-6) Compulsory
• Theory Into Practice Project (BSS056-6) Compulsory

How will this course improve my career prospects?

On completing your MBA, you will be well placed to fill a wide range of positions. Your team-working skills, analytical abilities and understanding of management will be attractive to employers.

Whatever you decide to do, the successful completion of your MBA will lay a strong foundation for you to become a positive change agent in any organisation and an obvious champion for the added value of a dynamic and innovative organisational culture.

Reasons to study in the Business School