Why choose Herts?
- Industry Connections: you’ll benefit from our industry connections with local organisations, including Ocado, Tesco, and Amazon. Many local business organisations are amongst the biggest in the country and contribute to our programmes as guest lecturers and attend careers fairs for our students
- Industry-Focused Content: you can look forward to working on real projects and cases. These will familiarise you with the working environment, boos your confidence within your field, teach you teamwork while improving your leadership qualities and enhancing soft skills such as communication, logical and analytical thinking
- Employment Prospects: our marketing graduates possess the top skills looked for by employers and as a result, many go on to work as brand and marketing specialists in a range of sectors including charities, government and large international/multinational organisations.
Professional Accreditations
You will benefit from our strong links with the Chartered Institute of Marketing (CIM). The Business School is a CIM Strategic Partner and hosts the regional CIM Club that our students can attend and network. The partnership makes our Herts graduates particularly attractive to employers.
CIM qualifications can be gained alongside student memberships.
About the course
This MSc Strategic Marketing with Digital Media Management is designed to develop master’s level knowledge and skills within the digital marketing discipline and to enhance employability within this field.   
The programme offers three award routes that you can choose to study: 
- One-year full-time MSc Strategic Marketing with Digital Media Management
- Two year full-time MSc Strategic Marketing with Digital Media Management with Placement Year
- Two year MSc Strategic Marketing with Digital Media Management (Experiential Learning)
The two-year full-time MSc Strategic Marketing with Digital Media Management welcomes you for a September entry only. 
The course offers you the opportunity to explore digital marketing in several areas. It deepens your marketing knowledge and understanding by laying a foundation through modules covering competitive advantage, integrated marketing communications, strategic customer engagement, and contemporary marketing.  You also cover entrepreneurial marketing as we recognise that marketing in small organisations is different to that in large organisations.   
You will have the opportunity to enhance your digital content creation skills, confidently take ownership of digital leadership positions and solidify your actions by making data driven marketing decisions. There will also be the opportunity to conduct either an independent major research project within your area of interest or an applied marketing project.
You will also build a strong network of marketing contacts. Some will become your close friends, and a few may even become your future colleagues. 
Who is the course for? 
This MSc Strategic Marketing with Digital Media Management has been designed for:  
Graduates who have an undergraduate degree in marketing and want to specialize further while focused on Digital Media Management
Graduates who have an undergraduate degree in another discipline but want to specialize in marketing while focused on Digital Media Management.
Marketing professionals who want to specialize even further within the discipline of Digital Media Management
You will also build a strong network of marketing contacts. Some will become your close friends, and a few may even become your future colleagues.
Why choose this course?
This course provides a world-recognised master’s degree, together with relevant practical experience, giving you a unique combination of sought-after skills that are transferrable to a wide range of sectors.
Our close connection with industry allows students to meet and learn from industry experts, with wider networking opportunities available through the larger community of students and faculty.
The one-year full-time programme is a great opportunity for students wanting to pursue traditional postgraduate study in the UK. The two-year full-time programme is a great opportunity for those who want to dive even deeper into the world of marketing by experiencing practice within the field.
All pathways provide the opportunity to: 
Study a range of branding subjects in a marketing context
Engage in a wider university curriculum with extra-curricular activities within our diverse community, enhancing employability
Personalise your study through research options that include a dissertation or an applied marketing branding project. 
What will I study?
In your first semester, you will study four modules (each 15 credits) that are 100% coursework through a linked-programme–assessment. These modules are:
Delivering Competitive Advantage
Integrated Marketing Communications
Strategic Customer Engagement
Contemporary Marketing
When progressing to your second semester, you will specialize in the field of Digital Media Management with three modules (15 credits each) with 100% Coursework. These modules are:
The Digital Marketing Toolbox
Digital Leadership: Disruptive Innovation and Transformation
Data Driven Marketing
Additionally, you will be offered a choice of either a dissertation or an applied marketing project that you will have to complete during Semester B and C.
We provide students with authentic ‘real world’ experiences and learning opportunities.
We use a ‘guided learner journey’ where students are expected to prepare before sessions, attend lectures and tutorials and participate/share their knowledge and understanding.
Students will often work in ‘learning sets’ to develop and share basic knowledge and understanding.
Where possible, we give students the opportunity to personalise their learning journey.
Level 7
Module compulsory
- Delivering Competitive Advantage
- Integrated Marketing Communications
- Strategic Customer Management
- Contemporary Marketing
- Entrepreneurial Marketing
- Advanced Research for Marketing Practitioners
- The Digital Marketing Toolbox
- Digital Leadership: Disruptive Innovation & Transformation
- Data Driven Marketing
* Scholarships available for international students
My name is Kavisha Prince Anthony, and I always had a dream of studying abroad. Thankfully, that dream came to life since I applied to the Study Advisor. I was able to receive my visa within four days. I also had some visa refusals in the past; I had about six UK visa refusals in the past, but thankfully, it was not an issue since the Study Advisor was able to make things work this time. I highly recommend Study Advisor for your dreams of going abroad, whether it be the UK or any other European country there is.