COURSE OVERVIEW
Can you picture yourself working for a multinational marketing agency with a household name brand? This degree will distinguish you from the pack as a committed marketing graduate with the dynamic creative skills required to assertively manage marketing on a global, national or local level.
Whether you are seeking to work agency or client side, in the third sector or for your own marketing consultancy, our course equips you everything you need for a career as a marketing practitioner.
Taught on the Bay Campus at a stunning beachside location, the BSc Marketing degree at Swansea University offers a strong grounding in marketing principles and key management disciplines.
By combining your learning of marketing strategy with contemporary topics on consumer behaviour, marketing research, international marketing and digital marketing, you will learn to think critically and make well informed strategic marketing decisions with impact in the real world.
This is the perfect choice if you want to pursue an energising, long and successful career in the field of marketing
WHY MARKETING AT SWANSEA?
- Accredited by nationally recognised bodies, such as the leading professional marketing body, The Chartered Institute of Marketing (CIM)
- Tailor your course to suit your interests and career goals – choose from a huge selection of optional modules
- Get real-world know-how from our world-leading lecturers with unrivalled experience in both industry and academia.
- A diverse student body from over 60 different countries
- Based in the £22 million School of Management building on the Bay campus
MARKETING EMPLOYMENT OPPORTUNITIES
Marketing graduates from Swansea are in an excellent position to secure stimulating employment within diverse sectors and organisations, locally and internationally.
Whether you target the big multinational agencies such as Ogilvy, Edelman, McCann or IBM, global household brands or smaller organisations, this degree makes you a strong candidate for any potential employer. Your future job title could be any of the following:
- Marketing Manager
- Media Buyer
- PR Account Executive
- Brand Manager
- Management Consultant
Swansea Employability Academy (SEA) will support you at each stage of your career journey helping you build a bright future.
Our career support services include:
- Employability workshops, employers’ talks, bespoke events and careers fairs
- Individual advice and guidance from professionally qualified Careers Advisers
- Help with finding jobs, internships, work placements and volunteering opportunities
- Access to information resources on a wide range of career management topics
- Advice and guidance on postgraduate study and funding
- Funding to support student internship opportunities and Student Society/Club events.
We also provide help and advice for Swansea University Alumni up to two years after you graduate.
The School of Management also has a dedicated in-house Employability team offering additional support.
During your time with us, you’ll have the chance to:
- Join our Employability Mentoring scheme and get mentored by an employer who can help you with the transition from student to working professional
- Get the opportunity to speak to our growing Alumni Community
- Work and network with employers from a range of national and multi-national companies through our seminars and events
- Boost your skills and meet employers during our Employability Module, which is run twice a year
- Get supported in opportunities to work a year in industry or to study abroad.
- Take advantage of unlimited 1-2-1 support to develop your career experience
- Stay in touch for support for five years after you graduate
Modules
You will receive a solid business foundation in your early studies, covering accounting, finance, operations management and managing people, as well as marketing. As the course continues you will begin to specialise through optional modules detailed below.
BSc 3 Year Full-time - September
Year 1 (Level 4)FHEQ 4 Undergraduate / HECert
Compulsory Modules
- Accounting for Managers
- Managing People
- Marketing
- Key Skills for Business
- Operations Management
- The Global Context of Organisation
- Enterprise and Creativity: Entrepreneurship in Practice
- Managing in the Digital Age
Year 2 (Level 5)
FHEQ 5 Undergraduate / HEDip
Students choose 120 credits from the following:
Compulsory Modules
- Strategic Marketing Planning
- Digital Marketing
- Consumer Behaviour
- Statistics 2 for Business
- International Marketing
Year 3 (Level 6)
FHEQ 6 Undergraduate / Honours
Students choose 120 credits from the following:
Compulsory Modules
- Marketing Research
- Application Development
- Social Media Marketing
- Services Marketing

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