COURSE OVERVIEW
Do you want a role in an exciting and diverse industry which boasts fantastic career opportunities across the world? Are you looking for a degree that will make you stand out from your competition and help you develop the skills which are vital in a variety of environments, including the management of a tourism organisation?
As one of the largest and most rapidly growing industries in the world, tourism is influenced by – and has considerable impact on – a range of economic, political, technological, social, cultural and environmental factors. Your course will delve into these issues and help you develop the essential knowledge and transferable skills to make an impact in this industry, both locally and across the world.
With marketing, management and impacts at the heart of the course, you will undertake real-life cases that bring destinations to life. You will also experience local and overseas destinations through a variety of field-trips, designed to help you understand the complexities and requirements of managing a tourism destination or enterprise. For information on trips and costs associated with field trips see ‘Field Trips’ and ‘Additional Costs’ expanders below.
You will study key subjects focusing on design, management, marketing, entrepreneurship and planning to really help you hone in on what it is to succeed in the tourism sector. As well as specialising in tourism, this course will equip you with essential modules in business management, allowing you to develop a broader range of skills that will further ready you for a career in various tourism organisations, including small and large firms, the public sector and not-for-profits.
Due to the ongoing Covid-19 outbreak field trips, including international field trips, may be subject to change. All students will be notified concerning any changes made to the programme's syllabus.
WHY INTERNATIONAL TOURISM MANAGEMENT AT SWANSEA?
- The department has strong industry links both locally and globally, giving you the opportunity to experience tourist destinations of all sizes within the private, public and voluntary sectors across the world
- Taught by expert academics who produce cutting-edge research in the tourism industry
- Undertake study trips in the UK and internationally to put theory into practice
- Develop key critical thinking, practical and transferable skills which will prepare you for a career in a variety of tourism settings
- A diverse student body from over 60 different countries
- Based in the £22 million School of Management building on the Bay Campus
INTERNATIONAL TOURISM MANAGEMENT EMPLOYMENT OPPORTUNITIES
As an International Tourism Management graduate from Swansea, you will find yourself in a great position to secure rewarding employment at any business locally and internationally.
Whether your target is British Airways, TUI Group, Marriott International or your own enterprise, this degree makes you a strong candidate for any potential employer. Your next step could lie in any of these roles:
- Tourism Marketer, Manager or Planner
- Accommodation or Attraction Manager
- Destination Manager or Marketer
- Event Planner or Manager
- Outdoor Activity Provider
You will study key subjects focusing on design, management, marketing, entrepreneurship and planning to really help you hone in on what it is to succeed in the tourism sector. As well as specialising in tourism, this course will equip you with essential modules in business management, allowing you to develop a broader range of skills that will further ready you for a career in various tourism organisations, including small and large firms, the public sector and not-for-profits.
BSc 3 Year Full-time
Year 1 (Level 4)
FHEQ 4 Undergraduate / HECert
Compulsory Modules
- Managing People
- Marketing
- The Business of Tourism
- Key Skills for Business
- Operations Management
- The Global Context of Organisation
- Tourism and Society
- Managing in the Digital Age
Year 2 (Level 5)
FHEQ 5 Undergraduate / HEDip
Students choose 120 credits from the following:
Compulsory Modules
- Strategic Analysis
- Contemporary Issues in Tourism
- Visitor Experience Design and Management
- Tourism in Practice
- Tourism Organisations
Year 3 (Level 6)
FHEQ 6 Undergraduate / Honours
Students choose 120 credits from the following:
Compulsory Modules
- Final Year Project
- Sustainable Tourism
- Tourism Planning
- Tourism Marketing
- Tourism Futures

My name is Kavisha Prince Anthony, and I always had a dream of studying abroad. Thankfully, that dream came to life since I applied to the Study Advisor. I was able to receive my visa within four days. I also had some visa refusals in the past; I had about six UK visa refusals in the past, but thankfully, it was not an issue since the Study Advisor was able to make things work this time. I highly recommend Study Advisor for your dreams of going abroad, whether it be the UK or any other European country there is.