Master of Science - International Marketing
Course structure
We offer you the opportunity to study our MSc International Marketing, or MSc International Marketing combined with another business topic. Our degrees are flexible, and this gives you the chance to focus on a specific area that interests you. It also shows future employers where your specific interests and skills are. There are five International Marketing degree options for you to choose from, we refer to these as specialist pathways. The option you choose to study is what will be printed on your graduating certificate.
All the MSc International Marketing degrees are made up of a range core modules (ones you must study) and a range of optional modules. In total, you will study nine modules across an MSc degree.
- International Marketing MSc
- International Marketing and Branding MSc
- International Marketing and Management MSc
- International Marketing and Finance MSc
- Digital and Social Media Marketing MSc
Teaching
University of Dundee will teach you through
- lectures
- workshops
- tutorials/seminars
- group-work
- student presentations
Typically, lectures are larger classes as they may contain students from across a range of degrees. Topics covered during lectures can then be discussed and debated further in tutorial/seminars, which are typically much smaller classes, up to 25/30 students, allowing more interaction and opportunity to learn further.
International Marketing also includes lectures from a leading, independent digital marketing specialist. Bringing the latest trends to you.
Many of our teaching sessions focus on employability, including guest lectures from industry professionals and industry-run workshops. In previous years we have partnered with EY, BlackRock and IBM, to deliver guest lectures and workshops to give our students first-hand experience of what is required in industry. We also gain the support from a large number of local and national SME’s who offer consultancy projects for our students to work on. These are designed to add to your teaching and offer you more opportunities to plan for your future career by learning directly from business professionals.
Dundee will also encourage group work, group projects, student poster presentations and other methods which help to build student confidence and prepare for the business world.
CIM Accreditation
After graduating in one of these degrees at an appropriate level (see below), students will be exempt on an Accredited Prior Learning (APL) basis from L4 Certificate in Professional Marketing modules ‘Applied Marketing and Planning Campaigns’ They will be required to pass one further elective module to obtain the L4 Certificate in Professional Marketing or Certificate in Professional Digital Marketing qualification.
After graduating in one of these degrees at an appropriate level (see below), students will be exempt on an Accredited Prior Learning (APL) basis from either the L6 Diploma in Professional Marketing module ‘Marketing & Digital Strategy, to which they will be required to pass Innovation in Marketing (Mandatory) plus one elective module to obtain the L6 Diploma in Professional Marketing qualification or pass both the Digital Optimisation and The Digital Customer Experience modules to gain the CIM Diploma in Professional Digital Marketing.
Assessment
Assessments will vary depending on your choice of modules.
You will be assessed through a combination of methods, which may include
- coursework
- exams
- group projects
- presentations
Some of these are submitted during the semester and others may take place at the end of a semester.
Coursework usually accounts for between 40-50% of the overall degree. This will depend on your final choice of modules.
Careers
for International Marketing MSc
In the School of Business, we have a dedicated team of careers and employability support professionals who are available to you. As a student, you will have access to an extensive range of services aimed at helping you prepare for your career.
If you have previously studied business, the MSc International Marketing degrees can help you to develop your career more specifically in that direction. Perhaps you already do a marketing role and are looking to gain a Mater’ qualification. Or it may be an area you’re looking to move into.
If you have never studied business previously, you will be able to use your new-found knowledge to launch a career in business. We have seen many graduates who have continued working in areas related to their undergraduate studies but now have stronger business and management knowledge.
The degree option you choose also helps indicate to employers the area you have the most interest in, whether you are looking to progress in the management of people, business strategy, operations, finance or marketing/enterprise.
Graduates move into all sizes of business and across all sectors. Many graduates have launched their own businesses.
Graduates move into all sizes of business and across all sectors. Many have also launched their own businesses.
Our International Marketing graduates have recently gone on to work in areas including:
- marketing manager, financial services
- marketing & comms officer, energy industry
- marketing manager, agency side
- digital marketing officer, public sector
- marketing consultant, own business
- brand manager, FMCG
The wider skills you develop will also support your career development. Such things as strong presentation skills, an entrepreneurial flair, negotiating skills and a forward-thinking approach are important in business.
Entry requirements
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