Master of Science - Business Analytics
Analyse business data and Big Data in a variety of contexts and apply the latest analytical and quantitative tools to make informed business decisions.
MSc Business Analytics teaches students to apply the latest analytical and quantitative tools to make informed business decisions on the available data. Students will also examine the ethical use and management of data in terms of the impact on society and individuals.
Open to business and non-business graduates, the strength of the course is how it draws together business analytics from a range of business subjects. It gives students options to specialise in marketing, finance, Big Data, Management or with International Business.
Geared towards participants who value combining business analytical skills with those of business, with teaching support from University of Dundee's Computing Science colleagues, it provides necessary skills to analyse data and understand the models of business analytics. Business analytical skills are increasingly important in a world that generates large quantities of data, are highly valued by employers, and in large demand.
Providing the necessary associated business skills so that business analysts have the business contextual awareness to operate at the highest level of understanding based on the ‘needs’ and ‘uses’ of the analysis. To help students have the greatest impact on their businesses, University of Dundee will teach students how to manage and use appropriate visualization techniques plus prescriptive and predictive analytics with a focus on businesses.

Course structure
Dundee offer you the opportunity to study our MSc Business Analytics, or MSc Business Analytics combined with another business topic. The University degrees are flexible, and this gives you the chance to focus on a specific area that interests you. It also shows future employers where your specific interests and skills are. There are six Business Analytics degree options for you to choose from, we refer to these as specialist pathways. The option you choose to study is what will be printed on your graduating certificate.
All the MSc Business Analytics degrees are made up of a range core modules (ones you must study) and a range of optional modules. In total, you will study nine modules across an MSc degree.
- Business Analytics MSc
- Business Analytics and Big Data MSc
- Business Analytics and Finance MSc
- Business Analytics and Marketing MSc
- Business Analytics and International Business MSc
- Business Analytics and Management MSc
Teaching
Dundee will teach you through
- lectures
- workshops
- tutorials/seminars
- group-work
- student presentations.
Typically, lectures are larger classes as they may contain students from across a range of degrees. Topics covered during lectures can then be discussed and debated further in tutorial/seminars, which are typically much smaller classes, up to 25/30 students, allowing more interaction and opportunity to learn further.
Many of The University teaching sessions focus on employability, including guest lectures from industry professionals and industry-run workshops. In previous years we have partnered with EY, BlackRock and IBM, to deliver guest lectures and workshops to give thier students first-hand experience of what is required in industry. We also gain the support from a large number of local and national SME’s who offer consultancy projects for our students to work on. These are designed to add to your teaching and offer you more opportunities to plan for your future career by learning directly from business professionals.
They also encourage group work, group projects, student poster presentations and other methods which help to build student confidence and prepare for the business world.
Assessment
Assessments will vary depending on your choice of modules and may include
- coursework
- exams
- group projects
- presentations
Some of these are submitted during the semester and others may take place at the end of a semester.
Coursework usually accounts for between 40-50% of the overall degree. This will depend on your final choice of modules.
Careers
for Business Analytics MSc
The business disciplines within MSc Business Analytics and its pathway options are among the most sought after by employers.
Based on available data, graduates tend to find employment in the technology, finance, and consulting sectors mostly. Recruiters of business analytics include both FTSE 100 companies and government organisations.
Typical roles undertaken by a graduate of Business Analytics include Account Analyst, Business Analyst, Data Management Specialist, Planning Manager, Data Scientists, and consultants.
Any graduate that is able to demonstrate a strong understanding of the importance of data and how to benefit from understanding data will be highly employable.
Entry requirements

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