Data Analytics is the science that allows decision makers to unveil new business insights by examining large amounts of data to uncover hidden patterns, correlations and other important insights. This course is designed to provide graduates and working professionals with knowledge and a diverse set of skills that span across all layers of the knowledge discovery stack including storage, mining, analytics, decision support frameworks and visualisations, as well as practical experience with modern tools.

In particular, students will learn how to (i) analyse large data sets and summarise their main characteristics with the use of attractive data visualisations; (ii) design and create databases that allow organisations to efficiently manage and query their enterprise data; (iii) discover patterns in large data sets with established techniques from various fields such as statistics, machine learning and artificial intelligence; and (iv) understand today’s turbulent business environment and learn how modern BI tools enable organisations to survive and excel.

The MSc Data Analytics programme at UCLan Cyprus is the only programme in Cyprus which offers the SAS Joint Certificate. UCLan Cyprus MSc Data Analytics graduates have the option to receive the SAS Joint Certificate in Business Intelligence and Data Mining in addition to their MSc award. The SAS Joint Certificate equips students with additional knowledge and skills to apply analytics to real business problems using real business data and provides students with a competitive advantage in the marketplace, through a professional certification which is in high demand by the market. The combination of the MSc Data Analytics programme and the SAS Joint certificate curriculum prepares graduates to work in a data-rich business environment and have a rewarding career in the digital age.