Bachelor of Arts (Hons)

Marketing

Calling all creative, detail orientated and trend setting individuals. BNU's BA (Hons) Marketing degree provides the perfect blend of practical theory and hands-on experience allowing you to learn the latest communications strategies whilst working with real-life organisations to implement them.

Buckinghamshier New University are proud to be industry accredited by professional body, the Chartered Institute of Marketing (CIM). Graduating with an accredited degree provides you with a competitive advantage that is recognised nationally and internationally, opening doors for you and giving you exemption from professional CIM qualifications.

Why study this subject?

Do you like to immerse yourself into the centre of the action, helping to drive forward business goals and growth through sharp market insight and strong creative strategy? BNU’s Marketing degree is the perfect way to gain a comprehensive understanding of the role of the marketer and the skills required to research, design, develop and deploy marketing plans at local and global level.

The only certainty in the rapidly changing and evolving commerce world is the customer. Being able to study and understand the mind of those you are selling to is critical to the success of a business. BNU BA (Hons) in Marketing will help give you a comprehensive understanding of the role of marketing in this changing landscape, aligned with a portfolio of practical skills required to make your mark in the business world.

Whatever your area of interest they have you covered, their lecturers work hard to ensure that you can develop your interests and abilities. BNU cover topics including, the global business environment, developing innovation and creativity, consumer brand relationships and marketing communications.

Why study at Buckinghamshire New University?

At BNU they want you to get the most out of your time with them and being workplace ready is something they are proud to offer you. BNU's Marketing degree is accredited by professional body, the Chartered Institute of Marketing (CIM). This gives you the chance to gain workplace experience, learn about new developments in the industry and apply for membership with an accrediting body.

They are all about the student experience, you are BNU's top priority. BNU have a high lecturer to student ratio that ensures that you will receive continual and first-hand support throughout your degree.  They are always on hand to help with any questions you may have and are more than happy to recommend further resources to strengthen your knowledge. 

Developing the skills you need to become a well-rounded individual is an important part of the journey here at BNU. Their courses are designed to teach you the theoretical knowledge needed to excel in your future job role alongside the ‘soft skills’ needed to work collaboratively, problem solve and creatively approach workplace projects. We want you to graduate safe in the knowledge that you are ready to take on the next stage of post-graduation.

What will you study?

Buckinghamshier New University believe that learning doesn’t just take place in the lecture theatre, their Marketing degree has been designed to give you ample opportunity to put your education into practise. Companies join with BNU from industry to set live briefs for you to complete, allowing you to directly apply what you have been learning whilst developing your skills through working with a real-life business. 

Digital transformation combined with increasing complexity in data and technology have impacted on the marketing function and understanding the customer is becoming essential to ensure a competitive advantage for any customer focused company and indeed for success if running your own business.

The BA (Hons) Marketing course will cover the impact on business and the consumer of the changing digital landscape and the evolving implications on the relationship between marketing and the wider sphere of the organisation and the external environment. Understanding consumer behaviour, the role of digital marketing communications, the importance of the customer experience and role of branding are key areas covered within the course.

In your first year you will study a broad range of topics including, marketing principles, consumer psychology, organisational behaviour and data insight for business decisions to solidify your understanding of the foundations of business and marketing.

During your second year, you will further your understanding and develop your skills through topics, including, business consulting, strategic marketing, business economics and customer experience. During this year you will be expected to begin to expand and refine your independent research and study skills in preparation for your final year.

In your final year, the emphasis will be on transitioning you from student to graduate. You will study a number of topics, ranging from international marketing management to consumer brand relationship. You will also undertake either a dissertation on a topic of your choice or a consultancy project, which involves independent research focusing on strategic business issues.

How will you be taught and assessed?

The assessment tasks include individual reports, presentations, examinations, enterprise activities and project work in a combination designed to meet the different learning styles of the individual.

At Buckinghamshire New University they like to foster an interactive and student-focused teaching style where they blend lectures, workshops, tutorial sessions, independent study and guest speakers to enhance the learning experience.

To work competitively in the graduate world, you will need to a diverse range of skills and abilities, from being able to work independently to being confident with working collaboratively in a group. The structure of the course allows for you to work with other students to deliver small group projects, giving you the chance to improve your leadership, communication and relationship building skills.

Throughout your three years on this course you will carry out the following assessment activities:

• Individual reports
• Presentations
• Examinations
• Enterprise activities
• Project work
• Dissertation or Consultancy Project



What are myout career prospects?

BNU is committed to working with you to ensure that you graduate with a competitive degree and industry experience, ready to hit the ground running post-university. They’ll help you to develop crucial skills, encouraging you to become enterprising, employable and good workplace leaders. They also help you find employment after graduation. 

From day one you will develop your career prospects with the opportunity to learn about developing a LinkedIn profile and CV to help secure internships whilst studying at the University. You will actively work with businesses as a consultant with the support of tutors to allow you to gain industry experience and contacts whilst developing your abilities. BNU graduates have gone on to work at a variety of companies, such as Amazon, Johnson and Johnson, Adidas and McLaren Automotive.

Careers in marketing are highly sought after across the globe. Having the foundation of having studied a degree in the subject the world becomes your oyster. The topics you will study on this programme and the transferrable skills you will have developed will make international careers easily accessible.