Bachelor of Arts (Hons)

Fashion Promotion and Communication

Love fashion? Want to share that love with others? Buckinghamshier New university's BA (Hons) Fashion Promotion and Communication is aimed at ambitious, creative individuals who are keen to develop a career in fashion styling, image-making and digital media.

As the rise of social media has transformed the way they consume fashion, the industry has opened a plethora of opportunities beyond the fashion designer’s role, in areas such as fashion photography, trend forecasting, styling and art direction, branding and fashion media. You’ll benefit from workshops with industry professionals, collaborations with other students and guest speakers.



Why study this subject?

Join a fast paced and ever-evolving industry; whether you want to go on to become a stylist, photographer, art director, social media content creator or fashion editor, this course will ensure you are fully prepared.

Your ideas could pave the way for future fashion trends and movements. Inspire and empower others with your creations. Be part of an industry facing ethical, social and sustainable change.

Why study at Buckinghamshire New University?

With a history of delivery expert craft, art and design education for more than 130 years, Buckinghamshire New University is the perfect place to start your creative career.

Led by BNU's dedicated and supportive course team, you will focus on understanding how fashion can be communicated and promoted creatively through a range of media.

You will develop knowledge, skills and techniques in their industry standard photography and film studios, Mac computer suites, print and fashion workshop spaces. You will also be allocated your own desk space alongside other fashion and textiles courses to encourage and facilitate creative collaboration.

With BNU's strong links with the fashion industry, you’ll get direct access to guest lectures and will benefit from live project briefs, master classes, and plenty of networking opportunities with leading fashion creatives. With London only a short journey away, you can take the opportunity to visit some of the world’s best fashion spaces, events, galleries and museums for inspiration.

What facilities can you use?

Not only will you be able to benefit from BNu's textiles and fashion workshop, but you’ll also have access to their state-of-the-art, fully-equipped photographic and film studios. Alongside this, you can also rent industry cameras, lights and recording equipment to take out on location to ensure your creative ideas come to life.

As well as these specialist facilities, we also have a range of Mac suits with the latest Adobe Creative software for you to use.

In their workshops, you’ll receive one-to-one teaching, working closely with lecturers, specialist technicians and alongside fellow students.

What will you study?

At the core of the BA (Hons) Fashion Promotion and Communication course you can find creativity, innovative thinking and an exploration of contemporary approaches to the marketing of fashion.

You will learn from specialist tutors through hands-on workshops covering essential fashion industry skills such as: photography (digital and analogue), film, styling, digital design, marketing, trend analysis and social media management.

Combining theory with creative practice, you will be able to develop intellectual, technical and professional skills and knowledge to succeed. This will help you when pursuing a career in a range of fashion industry related roles.

How will you be taught and assessed?

As there are links with BNU's BA (Hons) in Fashion Design programme, you'll be able to gain a holistic view of the fashion industry. You will acquire first-hand insight into the fashion process, from original concept to design through to the promotion of the final project. This will help give you the edge in a competitive market.

You’ll also have the opportunity to work on live briefs with fashion industry brands, which will challenge and enhance your skills, knowledge and approaches. BNU collaborations with industry will foster professional working practices, further preparing you for employment once you’ve graduated.

You’ll benefit from a close-knit community with your fellow students, as well as great studio-based lecturers from our experienced and specialist team of lecturers who are made up of current industry practitioners and researchers.

By the time you graduate you will have gained a deep understanding of the fashion industry through knowledge of the communication and design process within a historical, social, ethical and cultural context.

From day one, you will be making connections, meaning you’re working on your career the very moment you begin your course.

What are your career prospects? 

Throughout your time with Buckinghamshier New University they’ll support you on the route to your chosen career. They will help you to develop crucial skills, encouraging you to become enterprising, employable and good leaders. BNU also help you find employment after graduation. 

Their BA (Hons) Fashion Promotion and Communication course will help prepare you for a range of career possibilities, such as:

• Fashion stylist
• Fashion photographer
• Videographer
• Fashion editor
• Social media manager/ content creator
• Visual Merchandiser
• Art Director
• Fashion-show producer
• Fashion marketing and PR
• Fashion Journalist

Graduates can also choose to further explore fashion in a postgraduate course.