Bachelor of Arts (Hons) Fashion Product and Promotion

Fashion:

Concepts, theories and hands-on projects, event management, portfolio development, illustration, photography & styling.

Product:

Understanding the fashion design process from concept to creation, garment construction and accessories design.

Promotion:

Branding, marketing, retail concepts and consumer research.

The programme aims to:

• Provide opportunities for students to gain a systematic and coherent understanding of the various theoretical, historical, cultural and contextual dimensions impacting on design practice.
• Encourage students to combine highly specialised technical and conceptual skills to enhance their creativity.
• Promote self-reflective and meaningful approaches to learning with the specialised research skills to observe, investigate and critically evaluate information from a wide range of sources.
• Produce graduates with the appropriate range of subject-specific and professional skills necessary to pursue their chosen careers.
• Develop in students, a high level of communication skills in the presentation of creative professional work.

Programme Pathway

Professional Accreditations

The University is a corporate member of the Design & Art Directors Association (D&AD), an influential body that stimulates, enables and awards creative excellence in design and advertising.

Why University of Sunderland

The University of Sunderland is a member of the highly respected Design and Art Directors Association (D&AD), an influential body that rewards creative excellence. The prestigious D&AD Award is well-regarded in the world of advertising and design and recognised globally as the ultimate creative accolade. In addition to our strong industry contacts we have ‘world-leading’ research in Art and Design, according to the latest Research Excellence Framework.

Our alumni form part of an international network of creative individuals who have shaped, and continue to shape, the culture surrounding all of us. For example:

• Callum Prior and Marc Rayson beat 22,000 other entries to win a prestigious D&AD Yellow Pencil in 2013
• Ryan Davies is owner and Managing Director of digital developers Gospelware. With an impressive portfolio of global clients, Gospelware design and build software systems for multiple devices that focus on apps for mobile and web technology
• Tim Holman works as a model maker in New Zealand and his credits include two of the ‘Lord of the Rings’ trilogy of films – ‘The Fellowship of the Ring’ and ‘The Two Towers’
• Andy Sandoz is the president of the internationally influential D&AD.

Our Fashion and Textiles courses are 14th in the UK according to the Guardian University League Tables 2018 and our graduates embark on a range of exciting careers in design, brand development, fashion publishing, marketing and many other fashion-related creative industries.

Assessment Methods

Teaching is almost entirely practical and studio based, supported by lectures, seminars, tutorials, e-learning and independent learning.

Assessment is almost totally through coursework.

Graduation

Students who successfully complete the programme will be awarded the Bachelor of Arts (Hons) Fashion Product and Promotion from the University of Sunderland, UK. The degree will be the same as that awarded to the full-time students at the University main campus in the UK.

Career Opportunities

The main destinations for graduates are expected to be fashion-related creative industries. These include design, brand development, fashion publishing, production, design consultancies, PR and fashion retail.  Some graduates may become freelance consultants or self-employed designers, or go on to further study or teacher training.