Programme Objectives

The programme aims to establish an understanding of the creative process of fashion communication through visual development and visual storytelling exploring creative problem solving for fashion image and text within the fashion industry. The programme prepares students for a career in the highly competitive sector of the fashion industry by ensuring that graduates have the necessary combination of creative, technical, intellectual and communication skills.

As creative visual communicators and visual marketers students will explore and exploit cutting edge practices in the visualisation and promotion of fashion. Students, through the independent and negotiated strategy of the learning on the programme, have the opportunity to create a tailored learning experience specific to their aspiration and evaluated needs specialising in a particular specialist field of creative fashion communication such as fashion film, fashion photography, fashion journalism, fashion illustration or styling.

The overall aims of the programme are to:

• Provide a progressive education in Fashion Communication that focuses on experimental and creative approaches for the development of contemporary and original fashion media and communication solutions
• Enable students to develop a creative and critical approach within a design-led environment with a focus on innovative imagemaking, fashion writing, photography, fashion illustration and fashion marketing and promotion with an awareness of emerging technology
• Enable students to acquire and develop knowledge and expertise in the application of specialist skills, techniques, processes and technologies relating to the fashion communication and promotion.
• Prepare students with the knowledge and understanding to establish themselves within a local, regional, national and international profile within their chosen fashion specialist field of creative fashion communication such as fashion branding, fashion journalism fashion marketing, fashion media or fashion film
• Enable students to evaluate fashion media and its constituent aspects of research, design, development, innovation, production and styling within cultural and professional contexts to inform their practice and develop their critical abilities
• Encourage the development of independent thinking and judgement and apply them to critical, creative, and professional practices Engage in work related experiences and industry placements promoting employability and career readiness for working in fashion and the related businesses within the fashion industry

Why Teesside University, UK

Teesside University is a leading university with an international reputation for academic excellence that provides an outstanding student and learning experience underpinned by research, enterprise and the professions.

Founded on a rich heritage, the University has taken a leading role in employer engagement, the enhancement of learning, teaching and the student experience, real-world research, staff and leadership development, employer workforce development, social, cultural and community enrichment and widening participation.

This bold commitment and vision culminated in the University becoming the first modern university to receive recognition as the Times Higher Education UK University of the Year.

Assessment Methods

Teaching is almost entirely practical and studio based, supported by lectures, seminars, tutorials, e-learning and independent learning.

Assessment is almost totally through coursework.

Graduation

Students who successfully complete the programme will be awarded the Bachelor of Arts (Hons) Fashion Communication and Promotion from Teesside University, UK. The degree will be the same as that awarded to the full-time students at the University main campus in the UK.