OVERVIEW
Our MSc Digital Marketing course gives you an opportunity to build a successful career in this fast-growing global sector.
Designed in line with current industry practice to meet the growing demand for digital marketing professionals, this programme gives you an opportunity to build a successful career in this fast-growing global sector.
The surge in demand for digital marketing specialists from companies looking to quickly step up their game in this area has led to a skills shortage within the sector. This programme will equip you with the skills, knowledge and practical experience to meet this demand.
Career Prospects
Graduates are expected to attain senior positions in the digital marketing industry, including roles within major commercial organisations or senior roles with digital marketing agencies, either locally, nationally or internationally. Other posts related to the sector include events, offline marketing and PR, engineering, local authorities, software development companies and FinTech companies.
LEARN FROM THE BEST
86% of students would recommend the MSc Digital Marketing programme (Postgraduate Taught Experience Survey 2017)
MSC DIGITAL MARKETING: PRACTICAL, CAREER-FOCUSED LEARNING
The MSc Digital Marketing, in partnership with DMI, is a truly practical Masters course aimed at creating digital marketing professionals who can add value to companies from the outset.
During the course, you will develop essential practical skills as well as develop their theoretical understanding in the field. You will embrace, for example, Google Cloud Services and have the opportunity to use Google Apps such as Blogger, Google Analytics, and Google Webmaster tools. You will also be introduced to popular content management systems and a variety of content development platforms and channels.
Through the variety of modules and assessments on the MSc, you will develop your own creative, digital marketing portfolio which will help you when you graduate to demonstrate your digital marketing skills to prospective employers.
COURSE DETAILS
This programme is designed to develop practical and theoretical skills. In Term 1 (September- December) students will study Digital Marketing Practice, Branding People Places and Spaces, and Future Marketing and Transformational Technologies. Each of these modules develop practical skills and outputs while applying traditional theories.
Term 2 (January to April) focuses more on the theoretical underpinnings of digital marketing, including developing creative research skills, digital communications and understanding online behaviours.
You will study 120 credits of core taught classes over one year, followed by an MSc dissertation or the ‘Developing Professional Practice’ module.
This programme includes the following modules:
- Digital Marketing Practice (20 credits)
- Branding People, Places and Spaces (20 credits)
- Future Marketing and Transformational Technologies (20 credits)
- Digital Marketing Theory (20 credits)
- Creative Research (20 credits)
- Content Media Management (20 credits)
Students then have the opportunity to complete either:
- Marketing, Events & Tourism Dissertation Module (60 credits)
- Or Developing Professional Practice (60 credits)
To prepare for the Digital Marketing Institute (DMI) online exam you will also be able to undertake the following, non-credit bearing module:
- DMI Accreditation module (non-credit bearing)
Finally, you will have the opportunity to develop, as part of the individual module assessments, an online portfolio of competencies that will sharpen your practical skills.
CAREERS PROSPECTS
Jobs
Recent graduates are currently working in a variety of digital marketing related roles including, digital marketing manager at a web design agency, social media manager for a lead generation agency, content marketer at an international agency, digital co-ordinator for a music festival, search analyst at an award winning agency and digital transformation manager for a construction company. Several alumni have also set up successful independent agencies.
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