Study an MA in Strategic Marketing to advance your skills and knowledge for careers in consultancy or for developing effective strategies within organisations.
Our Master's in Strategic Marketing is designed for graduates and qualified managers to learn about the latest developments and practices in strategic marketing. It will suit those looking to enter a career in marketing consultancy or pursue management careers in marketing.
The course will advance your marketing skills and prepare you for the competitive challenges of the global marketplace. You'll gain a comprehensive understanding of marketing strategy, market research, digital marketing, brand management and global marketing, plus the skills to manage the relationship between an organisation and its customers. We also invite guest lecturers from influential organisations within the industry, such as EQUA, Visit Britain and Public Health England.
What you should know about this course
- Our Marketing MBA is accredited by both Institute of Data and Marketing and Institute of Leadership & Management.
- Our degree in this subject is ranked 2nd in London for graduate prospects (The Complete University Guide League Tables 2023)
- Our modules in Marketing are ranked 2nd in London(The Complete University Guide League Tables 2023)
- 88% student satisfaction in our Marketing programmes (National Student Survey 2022)
- Overall score of 82% in Marketing (Complete University Guide 2023)
What you should know about this course
- You'll learn to be creative and solve marketing problems.
- Teaching is delivered by leading academics and industry experts.
- 88% student satisfaction in our Marketing programmes (National Student Survey 2022)
- Our degree in this subject is ranked 2nd in London for graduate prospects (The Complete University Guide League Tables 2023)
- Our modules in Marketing are ranked 2nd in London(The Complete University Guide League Tables 2023)
Accredited by the European Foundation for Management Development
What you will study
Year 1
Students are required to study the following compulsory modules.
- Academic English for Postgraduates (Business)
- Branding (15 credits)
- Inside the Customer's Mind (15 credits)
- Digital Marketing (30 credits)
- Strategic Marketing Management (30 credits)
- Global Marketing and Emerging Issues (15 credits)
- Transformational Leadership through Transversal Skills
- Data Analytics for International Business Decisions (15 credits)
- Research Methods (15 credits)
- Dissertation (45 credits)
- Consultancy Project (45 credits)
Careers and placements
What sort of careers do graduates pursue?
Graduates of this degree are currently working as consultants and as marketing and marketing communications managers for companies such as PricewaterhouseCoopers (PwC), Co-op Group, Italian automotive technology manufacturer Magneti Marelli and Norwegian food products manufacturer Mills DA, as well as various private companies, non-profits and government organisations around the world.
Do you provide employability services?
Our Business School Employability team is committed to supporting your journey towards a rewarding graduate destination. We provide a professional service to empower you to achieve your potential and offer support for two years after graduation. Services include:
- CV, cover letter, and application tips
- Interviews support
- Careers fairs
- Mentoring.
How you will learn
Covid safe teaching and learning
We are looking forward to welcoming students to our campuses for 2022/23. In line with government guidance, we are committed to delivering as much of our teaching, learning and student activity as possible on campus for the 2022/23 academic year. Depending on the national situation, and government advice, the situation may change but we are confident we are ready to manage any changes quickly and safely.
Teaching
In a typical week, learning takes place through a combination of lectures and seminars. You'll be able to discuss and develop your understanding of topics covered in lectures in smaller group sessions. Contact hours may fall between 9am and 9pm, depending on your elective courses and tutorials.
Independent learning
Outside of timetabled sessions, you'll need to dedicate time to self-study to prepare for coursework, presentations and exams. Our Stockwell Street library and online resources will support your further reading and research.
Assessment
You will be assessed through:
- Examinations
- Research reports
- Presentations
- Dissertation.
Class sizes
The typical student intake per year is up to 20. Lectures are normally attended by 30-60, and seminars/tutorials by 15-30, based on our 2018 intake. This varies by module, particularly if they are shared between degrees.
Overall workload
Your overall workload consists of contact hours (lectures, seminars, etc), independent learning, and assessments. For full-time students, the workload should be roughly equivalent to a full-time job. For part-time students, this will reduce in proportion with the number of modules you are studying.
Feedback summary
We aim to provide feedback on assignments and to release examination results within 15 working days.
Dates and timetables
Academic year:
- The academic year runs from September to June
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