Study a Master’s in Strategic Advertising and Marketing Communications for the skills to pursue senior career roles in advertising and communications agencies.
We were the first UK university to offer a specialist degree in marketing communications and we've never stopped developing. This MA in Strategic Advertising and Marketing Communications enables graduates and professionally qualified managers to expand their knowledge of marketing communications.Students interested in a career in public relations also have the option to gain a public relations endorsement of their degree title.
The course will develop your understanding of communications planning, consumer decision-making, and traditional and new media. You'll study advertising and promotional strategies, marketing, branding, how to manage direct and digital marketing relationships, and ways to get inside the customer's mind. This degree prepares you to meet the challenges of a changing marketplace, so you emerge ready to enter a range of marketing and communication and public relations roles.
What you should know about this course
- You’ll learn to develop eye-catching campaigns and become an effective marketer and communicator.
- Learn from leading academics and industry experts.
- Our degree in this subject is ranked 2nd in London for graduate prospects (The Complete University Guide League Tables 2023)
- Our modules in Marketing are ranked 2nd in London(The Complete University Guide League Tables 2023)
- 88% student satisfaction in our Marketing programmes (National Student Survey 2022)
What you will study
Year 1
Option Set 1
Students are required to study the following compulsory modules.- Academic English for Postgraduates (Business)
- Developing Advertising and Promotional Strategies (30 credits)
- Digital Marketing (30 credits)
- Creative Content (15 credits)
- Transformational Leadership through Transversal Skills
- Data Analytics for International Business Decisions (15 credits)
- Research Methods (15 credits)
- Dissertation (45 credits)
- Consultancy Project (45 credits)
Students are required to choose 2 modules from this list of options.
- Branding (15 credits)
- Inside the Customer's Mind (15 credits)
Option Set 1
- Academic English for Postgraduates (Business)
- Developing Advertising and Promotional Strategies (30 credits)
- Digital Marketing (30 credits)
- Creative Content (15 credits)
- Transformational Leadership through Transversal Skills
- Data Analytics for International Business Decisions (15 credits)
- Research Methods (15 credits)
- Dissertation (45 credits)
- Consultancy Project (45 credits)
Students are also required to choose 2 modules from this list of options.
- PR Planning and Communication Skills (15 credits)
- Corporate Communications (15 credits)
How you will learn
Covid safe teaching and learning
We are looking forward to welcoming students to our campuses for 2022/23. In line with government guidance, we are committed to delivering as much of our teaching, learning and student activity as possible on campus for the 2022/23 academic year. Depending on the national situation, and government advice, the situation may change but we are confident we are ready to manage any changes quickly and safely.
Teaching
In a typical week, learning takes place through a combination of lectures and seminars. You'll be able to discuss and develop your understanding of topics covered in lectures in smaller group sessions. Contact hours may fall between 9am and 9pm, depending on your elective courses and tutorials
Independent learning
Outside of timetabled sessions, you'll need to dedicate time to self-study to prepare for coursework, presentations and exams. Our Stockwell Street library and online resources will support your further reading and research.
Overall workload
Your overall workload consists of contact hours (lectures, seminars, etc), independent learning, and assessments. For full-time students, the workload should be roughly equivalent to a full-time job. For part-time students, this will reduce in proportion with the number of modules you are studying.
Assessment
You will be assessed through:
- Essays
- Reports
- An examination
- A research proposal
- Dissertation.
Feedback summary
We aim to provide feedback on assignments and to release examination results within 15 working days.
Dates and timetables
The academic year runs from September to June.
*Scholarships available for international students.
My name is Kavisha Prince Anthony, and I always had a dream of studying abroad. Thankfully, that dream came to life since I applied to the Study Advisor. I was able to receive my visa within four days. I also had some visa refusals in the past; I had about six UK visa refusals in the past, but thankfully, it was not an issue since the Study Advisor was able to make things work this time. I highly recommend Study Advisor for your dreams of going abroad, whether it be the UK or any other European country there is.