Boost your career with a CIM-accredited postgraduate qualification. Use your new knowledge and skills to make a positive difference to your organisation. Qualify for more senior marketing positions.
Overview
MA Marketing draws on the latest marketing research to provide you with a highly practical postgraduate degree. You'll study the latest thinking in strategic marketing management, and also have the option to study topics such as e-marketing, consumer research, social media, analytics and digital research.
This degree is ideal for marketers who are ready to take the next step in their careers, or professionals in other fields who want to move into marketing.
The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. University of Sunderland has joined forces with CIM to give students the opportunity to gain professional qualifications through the CIM Accredited Degree partnership. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.
In addition, this course is offered with an optional 12-month work placement for an additional fee (24-month total course duration). See MA Marketing (Professional Practice).
Why us?
- Accredited by the Chartered Institute of Marketing (CIM)
- Our postgraduate Business and Management courses are ranked 3rd (of 48 institutions, 43 respondents) for Overall Satisfaction (PTES, 2020)
- Engages with real-world practice for example, with industry competitions, real-life case studies, company visits and the guest speakers programme
Our partners, accreditations and networks
Course structure
Teaching methods include lectures, seminars, tutorials, workshops, class discussions and case study exercises. You will have a Peer Learning Support Group (PLSG) where you will be able to work with other students, and support each other.
Your progress will be assessed with written assignments, presentations, portfolios of evidence and time-constrained assignments.
Compared to an undergraduate course, you will find that this Masters course requires a higher level of independent reading and research.
Facilities
You’ll be based at The Reg Vardy Centre, on the Sir Tom Cowie Campus at St Peter’s. The Reg Vardy Centre is a modern building with views of the river, and just a short walk from both the coast and Sunderland town centre.
IT provision
You can access free Wi-Fi throughout the University campus, so you can work from anywhere. If you don't want to carry a laptop around, just use one of the University’s PCs or Macs. We have hundreds of computers for you to use in the Murray Library, St Peter's Library, and the David Goldman Informatics Centre. If you ever have any technical problems, just ask the friendly helpdesk team.
Library Services - St Peter's Library
The St Peter’s Library contains over 31,000 books related to business, economics, management, human resources, marketing, strategy and tourism, with many more titles available through the inter-library loan service. We also subscribe to a comprehensive range of print and electronic journals so you can access the most reliable and up-to-date academic and industry articles
Career ready
When you graduate from this MA Marketing course, you’ll be ready to step into a senior marketing role in a wide range of industries. As a marketing professional you could work in-house for an organisation, or find a role in a specialist marketing agency.
Our Business graduates have secured roles in organisations such as Facebook, Microsoft, Sage, HSBC, IBM, Enterprise, Nissan, Accenture, Procter & Gamble, Merck & Co, Barclays, Marriott Hotels, Viacom 18, PricewaterCoopers and Adidas.
The average salary of a marketing manager is £37,000, with marketing directors earning an average of around £77,000, according to Marketing Week/Ball and Hoolahan.
Optional 12-month placement
The optional MA Marketing placement route is a 12-month taught course followed by a 12-month work placement, facilitated by the University.
Following the two semesters of teaching, you'll have the opportunity to undertake a placement to utilise and demonstrate your skills and knowledge in a work environment. The University will support you in securing a paid placement or work experience. Our dedicated faculty placements team is well-connected with regional and national employers and each year places candidates in roles including marketing, human resources, finance, operations and supply-chain positions. Securing a paid work placement is a competitive process and we will help you with the selection process from application to interview.
Our students have secured placements with companies including: Nissan, Caterpillar, Fujitsu, Network Rail and White Lodging Services, as well as small entrepreneurial firms in the public, private and not-for-profit sectors.
Extracurricular opportunities
Our guest speaker programme enables you to learn from business professionals, which can be very useful if you’re not sure what career to pursue when you graduate. If you already have a plan for your career, these events are an excellent way to start building a network of business contacts. Past guest speakers include Divine Chocolate’s Head of Sales and Marketing and Sunderland Football Club’s CEO.
In addition, you'll have the opportunity to compete against students at other universities at the annual Greggs Marketing challenge competition and get practical marketing experience working with live client briefs at Sunderland Marketing Hub, a facility that brings together students, businesses and marketing academics at the University to work on real marketing projects.
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