Overview
UWL’s MSc Digital Marketing is a multi-dimensional and dynamic course designed to deliver a challenging learning experience which will equip you with the knowledge and skills required to become future strategic decision-makers and creative problem-solvers in digital marketing.
Throughout this course, you will learn how to harness digital tools to effectively analyse, communicate and operate in competitive local and global contexts, preparing you to be a highly successful digital marketing professional within a rapidly evolving industry.
Through a series of specifically designed, practical hands-on workshops, expert guest speakers, simulations, and industry “live briefs”, we provide:
- a modern approach to the teaching of digital concepts, from a broad range of avenues including strategic marketing, leadership, e-commerce, consumer behaviour, social media marketing and designing new paths to purchase on innovative digital platforms
- a thorough curriculum aimed at the optimal utilisation of digital tools, to enhance data analysing and research skills, along with providing insights to improve marketing performance
- hands-on practical learning through modern assessments and industry-inspired projects
- the opportunity to develop and further enhance skills like creative problem solving, innovative thinking, and the ability to work independently and as a team to formulate ideas and opinions that drive effective marketing proposals and add value to any global organisation or marketing team
- knowledge of how the digital customer experience is integral to marketing
- well-structured and carefully curated course content to enhance different levels of understanding and learning styles.
CIM Accreditation
The Chartered Institute of Marketing (CIM) has approved this degree for exemptions on CIM qualifications. UWL has developed strong links with CIM and our teaching content has been developed alongside CIM’s learning outcomes to ensure that course content is aligned to industry requirements.
Extended Masters and Enhanced Extended Masters options
If you have an undergraduate degree but do not meet the entry criteria for this course, you may qualify for our Extended Masters or Enhanced Extended Masters courses.
These courses feature four specially designed modules which will improve your academic and English skills. Once completed you can progress directly onto the regular Masters's course. See below for more information.
Why study Digital Marketing with us?
What our students say…
Kyle BirchUWL has a great community feel and I love my course. It's the place to be.
Course detail & modules
This course will enable students to master the critical analysis of data and the application of appropriate digital tools and technologies to provide creative and strategic digital marketing solutions and strategies.
Each module contains the latest content relevant to present-day practice within the digital marketing industry and embeds key skills required for digital marketing practitioners, such as management skills for marketing professionals and research methods in marketing.
This dynamic course has a very strong focus on integrated learning, where the teaching and assessments will simulate real-life marketing situations with industry client-inspired digital marketing projects, to prepare students to pursue a successful career in digital marketing.
Duration: 12-16 months
Please note, the MSc course will be taught over a typical 12 month academic year, however, students who wish to do the Digital Marketing Consultancy Project but are unable to find a Consultancy Project during the summer (due to the seasonal nature of the demand for digital marketing consultancy projects), can attempt the module during the following September semester extending the study period up to 16 months.
Extended Masters and Enhanced Extended Masters
Our Extended Masters and Enhanced Extended Masters courses are intended for students who already have an undergraduate degree but don't meet the entry requirements to study for a Masters degree.
Over a full-time semester, you will study four modules specially designed to improve your academic and English language skills:
- Advanced Study Skills
- Critical Thinking, Analysis and Evaluation
- Statistics
- English (Business English on the Enhanced course)
Once completed, you will progress directly onto the core Masters course.
What's the difference between an Extended Masters and an Enhanced Extended Masters? The Enhanced Extended Masters is similar to the Extended Masters but with a greater focus on improving your English skills. It also includes a Business English module which will allow you to gain a full understanding of this critical subject area.
For more information on our Extended Masters and Enhanced Extended Masters, please visit our Extended Masters courses page.
CIM Accreditation
This course is accredited by the Chartered Institute of Marketing. When you graduate, provided you have passed specific accredited modules on your course, you will be exempted on an Accredited Prior Learning (APL) basis from the CIM modules ‘Applied Marketing' and 'Planning Campaigns’. You will be required to pass one further elective module to obtain the CIM Certificate in Professional Marketing or the CIM Certificate in Professional Digital Marketing qualification.
You may also be exempted on an Accredited Prior Learning (APL) basis from the CIM module 'Marketing and Digital Strategy'. You will be required to pass two further CIM modules, including 'Innovation in Marketing' and an elective module of your choice to obtain the CIM Diploma in Professional Marketing. Alternatively, if you pass the CIM modules 'Digital Optimisation' and 'The Digital Customer Experience', then you would be able to obtain the CIM Diploma in Professional Digital Marketing; if you pass the CIM module ‘Innovation in Marketing and Sustainability’, then you would be able to obtain the CIM Diploma in Sustainable Marketing.
*Eligibility for the CIM exemptions would be conditional upon attempting and passing the relevant modules on this UWL course and graduating with a degree classification of 2:2 or higher. CIM also requires that you send evidence of graduation to the CIM Qualifications Team, sign up to study with CIM and pass the additional units within five years of graduation for exemptions to be valid.
Compulsory modules
Optional modules: To progress to the Digital Marketing Consultancy Project or Digital Marketing Dissertation, successful completion or recognition of prior learning (or a combination thereof) for at least 5 modules (100 credits) is required.
Please note, the MSc course will be taught over 12 months, however, students who wish to do the Digital Marketing Consultancy Project but are unable to find a Consultancy Project during the summer (due to the seasonal nature of the demand for digital marketing consultancy projects), can attempt the module during the following September semester, or do the Digital Marketing Dissertation instead
Study & career progression
This course is designed to help you become a confident digital marketer. Having a recognised qualification on your CV can improve your chances of finding a digital marketing role or taking the next step on your career progression.
While many roles in digital marketing, such as SEO, PPC, Display, Email and Social, for example, require increasingly specialist knowledge, a digital strategist must be capable of working across all digital channels. As such, the course has the potential to open opportunities in:
- SEO
- PPC
- Mobile
- Content
- Display
- Social
- Analytics
- ECommerce
- B2C
- B2B
- Web Design UX
- CX
- Brand Activation
- Direct Marketing
- Research and Analysis
- Marketing operations
- Relationships Management
- Communications.
As businesses around the world continue to develop digital transformation strategies, digital marketing will play an increasingly important role in any marketing mix designed to improve CX (Customer Experience). This process will ensure that the growing demand for strategic digital marketing skills will continue to be a progressive long-term career choice.
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