Introduction:

Today's marketers need to be adept in a range of areas from analysing market trends to developing strong marketing strategies and effective product development processes. Understanding the theory and frameworks that underpin contemporary marketing thinking is critical. Created in close consultation with the marketing industry and the Chartered Institute of Marketing (CIM), our MSc Marketing degree develops the strengths, abilities and understanding that employers are looking for.

Through interactive and applied learning, you will look at the fundamental issues and concepts of marketing practice, examine consumer markets and behaviours that influence global strategies, and understand the role of marketers in product innovation. In your third semester, you will choose an experiential project. With the opportunity to use your skills in a real-world setting, you can choose from completing a consultancy experience project, an in-company experience project, or a business research project.

What you’ll gain from this degree?

• a Graduate Gateway accreditation from the CIM which means you will have the option to gain two professional qualifications - the Level 4 Certificate in Professional Marketing and the Level 6 Diploma in Professional Marketing.
• the opportunity to attend different advanced workshops with our industry partners and expert practitioners, where you will sharpen your practical skills.
• develop skills and knowledge to become a market-ready professional with a global outlook, equipped for a successful international career in marketing, business or management.
• evaluate the rigour and validity of published research and assess its relevance to the practice of conventional marketing and synthesise existing research to identify alternative approaches.
• demonstrate proficiency in the use of techniques of research and enquiry to draw conclusions from a critical evaluation of relevant conventional marketing issues.

Nottingham Business School have both EQUIS and AACSB accreditation.

• You will have the option to gain two professional qualifications - the Level 4 Certificate in Professional Marketing and the Level 6 Diploma in Professional Marketing.
• 93% of students studying a postgraduate marketing course would recommend studying at Nottingham Trent University to others (Postgraduate Taught Experience Survey, 2021).
• NTU is ranked in the Top 20 for Marketing in The Complete University Guide 2021.
• You will be allocated an Academic Mentor at the beginning of the academic year and you will meet with them regularly throughout the year. Academic Mentors help you make the most of your time at NBS.

What you’ll study

At NBS you can create a personalised learning experience, giving you a unique Masters degree that equips you with the skills you'll need, for the career you want. Each of the modules will be delivered over a four week period, with teaching delivered in three weeks and the fourth week left clear for assessment work. This enables you to focus on one subject at a time, whilst allowing time for preparation and assessment work.

Modules

• Placement opportunities
• Professional Development

Semester One

• Principles of Marketing (20 credits)
• Understanding The Customer Experience (20 credits)
• Strategic Global Marketing (20 credits)

Semester Two

• Marketing Management (20 credits)
• Creativity in Product Innovation (20 credits)
• Contemporary Perspectives in Customer Engagement (20 credits)

Semester Three

• Consultancy Experience Project (40 credits)
• In-Company Experience Project (40 credits)
• Business Research Project (40 credits)

Careers and employability

At Nottingham Business School, we’re focused on your employability from the start of your postgraduate degree. We provide you with a learning experience that integrates theory and practice.

Matching your ambition

Our course is designed to produce graduates with an applied knowledge of marketing and product development processes, amongst many others. This is all crucial knowledge you will need to succeed in roles such as Marketing Managers or Product Marketing Managers.

Both Marketing Manager and Product Marketing Manager roles are similar, and as diverse as the industry you work in. From researching and analysing current and emerging trends, to gaining insight into customer needs and driving compelling campaigns, you will be involved in an exciting and rewarding career.

Graduates from this course have gone onto roles within the public, private and third sector, undertaking positions such as:

• Marketing Manager
• Marketing and Communications Executive
• Internet Marketing Analyst
• Digital Marketing Executive
• Corporate Communications Manager

* Scholarships available  for international students.