Introduction:

Creative marketers are in high demand as organisations, brands and agencies look for fresh perspectives on how to tackle existing and emerging challenges faced today. With the rapid inception of new technologies and channels, and changes in consumer behaviours and perceptions, the industry needs new thinking. Created in close consultation with senior marketing professionals and the Chartered Institute of Marketing (CIM), our MSc Advertising and Marketing Communications degree will prepare you for the dynamic world of marketing communications, equipped with the skills, knowledge and confidence to make your mark.

Through contemporary case studies and applied projects, you will be introduced to the principles of communications, marketing and consumer behaviour and develop a comprehensive knowledge of advertising and communications theory and management in global settings. In your third semester, you will choose an experiential project. With the opportunity to use your skills in a real-world setting, you can choose from completing a consultanc You have the option to gain two professional qualifications, the Level 4 Certificate in Professional Marketing and the Level 6 Diploma in Professional Marketing. y experience project, an in--company experience project, or a business research project.

Designed for aspiring communications specialists

This course is aimed at students from a range of backgrounds who don't necessarily have a background in marketing or advertising. Whether you want to work for a creative advertising agency or in-house for major international companies, our MSc Advertising and Marketing Communications degree will ensure you learn the theory, tools and techniques needed to develop into an effective marketing specialist ready to operate at strategic and tactical levels in industry.

What you’ll gain from this degree?

• a Graduate Gateway accreditation from the CIM which means you will have the option to gain two professional qualifications - the Level 4 Certificate in Professional Marketing and the Level 6 Diploma in Professional Marketing.
• the opportunity to attend different advanced workshops with our industry partners and expert practitioners, where you will sharpen your practical skills.
• knowledge and understanding on how organisations develop marketing communications strategies and implement relevant tactics to enhance their brand reputation.
• knowledge of the marketing communications mix and an applied knowledge of how to apply its elements in different circumstances.
• a comprehensive knowledge and critical understanding of marketing and communications strategy development process.

You may also be interested in

• MSc Digital Marketing
• MSc Marketing
• MSc Marketing and Brand Management

Choosing the right postgraduate Marketing course can seem like a difficult task. Our useful course comparison will help you compare the modules available across our postgraduate Marketing portfolio.

Nottingham Business School have both EQUIS and AACSB accreditation.

• You have the option to gain two professional qualifications, the Level 4 Certificate in Professional Marketing and the Level 6 Diploma in Professional Marketing. 
• 93% of students studying a postgraduate marketing course would recommend studying at Nottingham Trent University to others (Postgraduate Taught Experience Survey, 2021). 
• NTU is ranked in the Top 20 for Marketing in The Complete University Guide 2021. 
• You will be allocated an Academic Mentor at the beginning of the academic year and you will meet with them regularly throughout the year. Academic Mentors help you make the most of your time at NBS.    

Careers and employability

At Nottingham Business School, we’re focused on your employability from the start of your postgraduate degree. We provide you with a learning experience that integrates theory and practice.

Matching your ambition

Our course is designed to produce graduates with focused knowledge on communications planning, development and implementation. This is crucial knowledge needed to succeed in roles such as Account Manager or Campaign Manager.

Account Managers are often responsible for a portfolio of corporate accounts. They are strong account managers are adept at building and maintaining professional relationships, whilst managing teams to plan and deliver successful marketing plans.

Campaign Managers are specialists in devising integrated marketing campaigns to enforce an organisation's brand and identity across the marketing mix, and responsible for the procedure, implementation, tracking and measurement of marketing campaigns.

Graduates from our postgraduate marketing courses have gone onto roles within the public, private and third sector, undertaking positions such as:

• Marketing and Business Development Manager
• Marketing Manager
• Brand Manager
• Account Executive
• Product Manager

What you’ll study

At NBS you can create a personalised learning experience, giving you a unique Masters degree that equips you with the skills you'll need, for the career you want. Each of the modules will be delivered over a four week period, with teaching delivered in three weeks and the fourth week left clear for assessment work. This enables you to focus on one subject at a time, whilst allowing time for preparation and assessment work.

At the beginning of your course you will attend a residential trip with your new course mates and course team. This is a perfect introduction to your course and a great opportunity to get to know who you will be spending the next year studying with. The trip involves interactive ice-breaker sessions and team building activities.

• Placement Opportunities

If you opt for the two year route you can add a year’s work placement onto your course. It’s a great way to put your learning into practice and gain valuable real-world experience to help boost your career prospects once graduating.

Your placement year will last up to 48 weeks (minimum 36 weeks). If you are unable to take a full year's placement, but have completed the minimum 36 weeks you can qualify for a Placement Diploma in Industrial Experience. If you undertake a placement, you must take up the Business Research Project in Semester Three.

• Professional Qualification

Chartered Institute of Marketing (CIM)

The fact that the fundamentals of marketing are reinforced in the course means that you will also be awarded a Level 4 Certificate in Professional Marketing from the Chartered Institute of Marketing (CIM) following the successful completion of an assessment. The suite of MScs in Marketing has been mapped to the CIM curriculum which is a reflection of course currency and relevance to the marketing profession. Following the course, you will also have exemptions from the Level 6 Diploma in Professional Marketing, typically completed during your first substantive marketing role. The CIM is an industry-recognised, professional body that employers know about. Holding either or both qualifications will allow graduates of the MSc Marketing to stand out in a competitive job market.

So, you won’t just be studying for an MSc Marketing but a CIM Certificate in Professional Marketing as well. As a dual award, the MSc Marketing represents excellent added value.

As a student on this course you will also be able to access free membership to the CIM. Membership gives you access to a range of benefits including CPD opportunities, webinars, networking events and online journals to name a few.

Google

You’ll also be given the opportunity to attend the Google workshops which will be run by Google Partners to gain a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of AdWords.

Modules

Semester One

• Principles of Marketing
• Understanding The Customer Experience
• Strategic Global Marketing

Semester Two

Your modules in Semester Two will benefit from expert external practitioners and industry partners through workshops and guest lectures.

• Marketing Communications and Agencies Management
• Creative Marketing Communications
• Contemporary Perspectives in Customer Engagement

Semester Three

In your final semester you will take on a experiential project, giving you a fantastic opportunity to use the theories and knowledge you've gained to produce a challenging, meaningful piece of work. Projects include:

• Consultancy Experience Project
• In-Company Experience Project
• Business Research Project

* Scholarships available for international students.