Introduction:

The fragmentation of media and complex and competitive nature of business highlights how important a strong brand is to an organisation. Understanding the brand development process, brand strategies and metrics is imperative to marketing professionals. Created in close consultation with senior marketing professionals and the Chartered Institute of Marketing (CIM), our MSc Marketing and Brand Management degree will give you an exciting and stimulating opportunity to reflect on how organisations can rise to the increasing challenges of marketing and branding in today's world.

Through contemporary case studies and applied projects, you will be introduced to the principles of marketing and consumer behaviour and develop a comprehensive knowledge of brand and design management in global settings. In your third semester, you will choose an experiential project. With the opportunity to use your skills in a real-world setting, you can choose from completing a consultancy experience project, an in-company experience project, or a business research project.

Designed for aspiring brand specialists

This course is aimed at students from a range of backgrounds who don't necessarily have a background in marketing. Whether you want to work for a major international brand or an innovative creative agency, our MSc Marketing and Brand Management degree will ensure you learn the theory, tools and techniques needed to develop into an effective brand marketing professional ready to operate at strategic and tactical levels in industry.

Careers and employability

At Nottingham Business School, we’re focused on your employability from the start of your postgraduate degree. We provide you with a learning experience that integrates theory and practice.

Matching your ambition

Our course is designed to produce graduates with focused knowledge on brand identity and the brand development process. This is crucial knowledge to have to succeed as a brand specialist, in roles such as Brand Manager, Brand Strategist or Brand Executive.

Brand Managers are responsible for the overall image of a product, organisation or person. They are leaders in brand planning, strategy and articulating brand vision and value, and using market research and insights to inform progress.

Graduates from our postgraduate marketing courses have gone onto roles within the public, private and third sector, undertaking positions such as:

• Marketing and Business Development Manager
• Marketing Manager
• Brand Manager
• Account Executive
• Product Manager

What you’ll study

At NBS you can create a personalised learning experience, giving you a unique Masters degree that equips you with the skills you'll need, for the career you want. Each of the modules will be delivered over a four week period, with teaching delivered in three weeks and the fourth week left clear for assessment work. This enables you to focus on one subject at a time, whilst allowing time for preparation and assessment work.

At the beginning of your course you will attend a residential trip with your new course mates and course team. This is a perfect introduction to your course and a great opportunity to get to know who you will be spending the next year studying with. The trip involves interactive ice-breaker sessions and team building activities.

• Placement Opportunities

If you start your Masters in September you can apply for the two-year option where you can add a year’s work placement onto your course. It’s a great way to put your learning into practice and gain valuable real-world experience to help boost your career prospects once graduating.

Your placement year will last up to 48 weeks (minimum 36 weeks). If you are unable to take a full year's placement, but have completed the minimum 36 weeks you can qualify for a Placement Diploma in Industrial Experience. If you undertake a placement, you must take up the Business Research Project in Semester Three.

• Professional Qualification

Chartered Institute of Marketing (CIM)

The suite of MScs in Marketing has been mapped to the CIM curriculum which is a reflection of course currency and relevance to the marketing profession. The fact that the fundamentals of marketing are reinforced in the course means that you will also be awarded a Level 4 Certificate in Professional Marketing from the Chartered Institute of Marketing (CIM) following the successful completion of an assessment. Following the course, you will also have exemptions from the Level 6 Diploma in Professional Marketing, typically completed during your first substantive marketing role. The CIM is an industry-recognised, professional body that employers know about. Holding either or both qualifications will allow graduates of the MSc Marketing to stand out in a competitive job market.

So, you won’t just be studying for an MSc Marketing but a CIM Certificate in Professional Marketing as well. As a dual award, the MSc Marketing represents excellent added value.

As a student on this course you will also be able to access free membership to the CIM. Membership gives you access to a range of benefits including CPD opportunities, webinars, networking events and online journals to name a few.

Google

You’ll also be given the opportunity to attend the Google workshops which will be run by Google Partners to gain a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of AdWords.

Modules

Semester One

• Principles of Marketing
• Understanding The Customer Experience
• Strategic Global Marketing

Semester Two

Your modules in Semester Two will benefit from expert external practitioners and industry partners through workshops and guest lectures.

• Brand Management
• Brand Development
• Contemporary Perspectives in Customer Engagement

Semester 3

In your final semester you will take on a experiential project, giving you a fantastic opportunity to use the theories and knowledge you've gained to produce a challenging, meaningful piece of work. Projects include:

• Consultancy Experience Project
• In-Company Experience Project
• Business Research Project

* Scholarships available for international students.