This course combines the core concepts and practices of international business with a specialisation in marketing. Gain a head start for your career with accreditation from both the Chartered Institute of Marketing (CIM) and the Institute of Export and International Trade.

You’ll explore important topics including internationalisation, organisational behaviour and the challenges of managing across cultures, while developing the analytical and interpersonal skills needed to manage complex organisations across borders.

The course will also provide a practical understanding of the principles of marketing and marketing strategy, as well as consumer behaviour and international marketing.

Pathways

This programme offers pathways from Year 2 which will allow students to tailor their course to their specific interests or professional aspirations. The pathways will provide modules that can be taken in particular areas and followed through to their final year. This allows a level of personalisation and self-direction not previously available on this programme, providing students with a degree of flexibility to meet their own needs.

The pathways available on this programme are:

• Analytics
• Consulting
• Enterprise and Innovation
• Ethics and Sustainability

Our degrees have a modular structure. This means that compulsory modules provide you with the core knowledge and skills that you need, while optional and discovery modules allow you to shape your course to suit your personal interests and career aspirations.

Year one

Year 1 gives you a firm grounding in international business and puts this into the context of entrepreneurship, organisational behaviour and economics. At the same time, you’ll learn the basic principles and concepts in marketing and how they are applied in different sectors and situations.

Year two

In the following year you’ll learn more about research methods in international business and the challenges and strategies related to managing across cultures and international boundaries. In marketing, compulsory modules will give you an understanding of consumer behaviour and the marketing research which helps organisations to reach their target audiences more effectively.

Final year

During your final year, you’ll engage with some of the very latest research in international business and develop your knowledge of international strategic management. You’ll compete in an international business simulation, giving you the opportunity to develop and apply your knowledge of business strategies and theories in a practical team-based environment. Compulsory modules will also build your knowledge of marketing strategy and promotional management, as well as the challenges and opportunities of marketing on an international level. The course culminates with an independently researched dissertation on an international business topic of your choice, which is an opportunity to apply the knowledge and skills you’ve acquired.