Course overview

Accredited by the leading professional marketing body, the Chartered Institute of Marketing (CIM), this course combines strategic business management with a specialisation in marketing. You'll have the opportunity to learn from industry leaders at guest lectures and events, giving you valuable insights into career paths in marketing and other management functions.

You’ll cover the core concepts and techniques of both management and marketing, such as decision-making, marketing strategy, consumer behaviour and advertising, and understand the wider context of business.

You’ll also gain a solid foundation in important business functions such as accounting and supply chain management.

Diverse optional modules will allow you to tailor your course to suit your own interests and career plans, focusing on topics ranging from digital information management to innovation and technology and management consulting.

Throughout the course, you’ll develop the analytical, leadership, presentation and transferable skills required by the business world.

Pathways

This programme offers pathways from Year 2 which will allow students to tailor their course to their specific interests or professional aspirations. The pathways will provide modules that can be taken in particular areas and followed through to their final year. This allows a level of personalisation and self-direction not previously available on this programme, providing students with a degree of flexibility to meet their own needs.

The pathways available on this programme are:

• Accounting
• Analytics
• Consulting
• Economics
• Human Resource Management
• Enterprise and Innovation
• Ethics and Sustainability

Course highlights

• Choose to take an optional year in industry gaining practical experience or spend a year studying in another culture at one of our many partner universities across the world.

• Prepare for success in your future career by learning directly from leaders at guest lectures and events, designed to develop your understanding of how managers apply theory to overcome real business problems.

• Take part in discussion and debates with business leaders at our Leaders in Residence events, an annual highlight of your first and second year. Develop your networking skills and practical knowledge, whilst gaining insight into a range of career paths.

• Receive exemptions on CIM professional qualifications upon graduation, thanks to our CIM accreditation, giving you a head start for a career in marketing.

Accreditation

Leeds University Business School has triple accreditation from the three leading bodies AACSB, AMBA and EQUIS

BA Business Management with Marketing is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM).

Career opportunities

This course is ideal if you’re seeking a career within the marketing function of an organisation and want a broader understanding of general management than you can access through a pure marketing degree.

Over the last few years graduates from our business management courses have used this flexible degree as a pathway into a wide range of career choices, such as Human Resources Manager, Recruitment Consultant, Advertising Executive, Business and Solution Analyst, Purchasing Manager, Brand Management Trainee, and Business  Process Specialist.

Course details

Our degrees have a modular structure. This means that compulsory modules provide you with the core knowledge and skills that you need, while optional and discovery modules allow you to shape your course to suit your personal interests and career aspirations.

Year one

Compulsory modules in your first year will give you a broad foundation in both subjects. You’ll gain an understanding of basic accounting practices, as well as organisational behaviour and the theory and practice of setting up a business of your own. You’ll also be introduced to the basic concepts and techniques used in marketing.

Year two

Building on this in Year two, you’ll look at how information is used to support management and organisational decisions and explore key business functions like marketing, corporate social responsibility and operations. On the marketing side, you’ll gain an in-depth understanding of consumer behaviour, how this is measured, and the techniques used in marketing research. Optional modules will allow you to focus on topics like visualising and analysing data effectively, management consultancy, and preparing for the workplace.

Final year

In your final year, you will develop your marketing skills by studying marketing strategy, promotional management and the challenges and opportunities in international marketing. You will also complete a dissertation, an independently researched project that you submit in your final year, allowing you to apply your research and analysis skills to a management or marketing topic of your choice.

Through your choice of optional modules, you could explore topics such as managing diversity in the workplace, business ethics, management decision-making, and technology and innovation. If you choose the contemporary management consulting module, you’ll have the chance to register with the Chartered Management Institute. If you successfully complete the module after this, you’ll gain the CMI Level 5 Certificate in Professional Consulting.

Course structure

The list shown below represents typical modules/components studied and may change from time to time. Read more in our terms and conditions.

Year 1 compulsory modules

• Academic and Professional Development for Studies in Marketing
• Accounting for Managers
• Organisational Behaviour
• Fundamentals of Marketing
• Starting Your Own Business
• Economics for Management

 
Year 2 compulsory modules

• Consumer Behaviour
• Managing in the Digital Workplace
• How Managers Make Decisions
• Marketing Research
• Organisational Behaviour in Practice
• Operations and Supply Chain Management
• Corporate Social Responsibility

Year 3 compulsory modules

• International Marketing
• Dissertation/Project in Management
• Advertising and Promotional Management
• Marketing Strategy

For more information and a full list of typical modules available on this course, please read Business Management with Marketing BA in the course catalogue

* Scholarships available for international students.