Why choose this Modul?
Be ready for the global tourism industry. The Master of Science (MSc) in International Tourism Management (ITM) graduate program prepares students to best address the future needs of the global tourism industry. The only Master of Science in Austria awarded the United Nations World Tourism Organization’s TedQual Certification, the program focuses on leadership and management, specifically with regards to hospitality-related companies, tourism marketing, tourism planning organizations, and policy makers.
Tailor your degree with an optional specialization and hands-on work experience. As part of your comprehensive tourism management education, you can add another skill set with an optional Enrichment Course Specialization. Specializations offer students the flexibility to acquire a deeper insight into areas such as Entrepreneurship, Innovation and Leadership, Digital Marketing, Innovation and Experience Design for Tourism, Real Estate Management or Sustainable Management and Policy. In addition, students can take advantage of integrating a customized internship into their curriculum and gain practical, hands-on experience through an internship or the Industry Excellence Program.
See the world and engage. Make your student life a truly international experience by going on exchange in your third semester to Madrid, Barcelona, Philadelphia or Florida. Our students take part in international student conferences, as well as present their own projects with key industry players.
Key Facts
- Among the world’s 25 top performing universities in top-cited publications (U-Multirank)
- United Nations World Tourism Organization accredited Tourism Program
- International university with English as the instruction language
- Graduates are prepared for leadership positions within the tourism industry
- Industry-specific course content and research opportunities
- Exposure to emerging trends in future tourism management
- Emphasis on critical thinking, collaborative learning, and addressing 21st-century challenges
- Courses delivered by internationally-recognized tourism experts
- Unique network of startups, industry partners and investors at the MU Startup Hub
The Programme
Top Quality Program. This program is accredited by the United Nations World Tourism Organization’s (UNWTO) TEdQual Certification System,which focuses on the efficiency of the academic system as well as the industry relevance of the education and students’ needs regarding employability.
Tailor made education for your next career steps. Students from diverse academic and professional backgrounds are welcome in MU's International Tourism Management program. The program currently hosts students with backgrounds in the humanities, social sciences, natural sciences, and business. MU's admissions team counsels students from non-traditional backgrounds on what courses they might need to take in order to succeed in the MSc program.
From foundation to specialization. The program offers courses designed to introduce students to the core of tourism management. Furthermore, MU students have access to cutting-edge specializations that will enhance their employability in up-and-coming sectors such as sustainable tourism, as well as digitization and tourism.
From the classroom to practical experience. The program challenges MSc students to grow and develop from students to industry players by introducing them to carefully selected mentors in the industry excellence program. Furthermore, Modul Career offers a network of more than 700 partners in tourism and hospitality to kick start our students’ careers.
Meet leading scholars. Modul University employs many of the leading scholars internationally in the fields of information technology & tourism and sustainable tourism. They are involved in EU-funded and national research and industry projects, giving you unique insight into vanguard areas such as e-tourism, forecasting, smart cities, sustainable food, city tourism, and tourism economics. The MU faculty is also part of various advisory boards and strategy groups including the UNWTO, European Cities Marketing and the European Travel Commission. Additionally, the university is a partner of the World Tourism Forum Lucerne. Learning in this rich educational environment will prepare you for the international stage, providing you the skills you need for an outstanding tourism career. This degree also provides the foundation and qualification for you to continue your studies in a PhD program.
Curriculum
Core Courses
MSc in International Tourism Management students must complete the required Core Courses and a selection of Enrichment Courses as part of their curriculum.
Management and Research Fundamentals
- Tourism Economics​​​​​​​
- Advanced Data Analysis and Decision Making
- Research Design and Methods in Practice
International Tourism
- Global Marketing: Theory and Cases
- Corporate Financial Management
- International Destination Management
- Service Quality Management for Tourism and Hospitality
- Tourism Business Project
- Tourist Behavior
Innovation and Change Management
- Applied Innovation Management
- Emerging Tools for New Media and Information Management
Sustainability in Tourism
- Business Ethics and Corporate Social Responsibility
Master Thesis
- Master Thesis Seminar
- Master Thesis and Defense
Specializations and Enrichment Courses
MSc in International Tourism Management students have the option to focus on one of five specialization areas. A minimum of 15 ECTS points must be completed from one specialization area in order to qualify for a certificate, and an additional 3 ECTS can be completed from another area of specialization. For a general MSc in International Tourism Management, students must complete 18 ECTS points made up from elective courses offered in any of the five specializations. *Courses may not be offered every year.
The following specializations are available for MSc in International Tourism Management students:
- Digital Marketing and Social Media
- Entrepreneurship, Innovation and Leadership
- Innovation and Experience Design for Tourism
- Real Estate Management
- Sustainable Management and Policy
Optional Internship
Students can choose to complete a 6 ECTS optional internship. This will reduce the required ECTS of Module V: Enrichment Course with 6 ECTS.
- Internship Module
Excellence Program
The Industry Excellence Program pairs top students of the MSc programs with senior representatives of Austrian and international companies for on-the job experience in your chosen field. Over the course of two semesters, you will be mentored by a senior-level manager to learn first-hand how management decisions are made in the modern business environment.
- Excellence Program
Career
Graduates with an MSc in International Tourism Management are ready to address the tourism industry's next globalization and sustainability challenges of this millennium. MU graduates are prepared for successful careers and leadership positions within the international tourism and hospitality industry. The program’s goal is to build a high level of expertise in the economic, environmental, and social impacts of travel behavior. The intertwining of in-depth tourism knowledge with a solid foundation in sustainable development, green management and policy is one of a kind, giving MSc graduates unique access to the job market.
The program prepares graduates in every area of tourism and management, and provides them with the necessary tools and the capability to manage in a sustainable and conscious way once they are working in the industry.
Potential careers
- Tourism Destination Manager
- Museum, Sight, Attraction Manager
- Founder
- Strategy Consultant
- Resort Director
- Digital Marketing Executive
- Various managerial positions in hotels and with airlines
- Marketing Manager
- Sales Executive
- Event Manager