About This Course
This programme is accredited by the Chartered Management Institute (CMI). Students of this programme will graduate with the dual award of a Bangor University Masters and a Level 7 Diploma in Strategic Management and Leadership.
This degree is designed for graduates wishing to start, or further develop, careers in marketing. It explores the principles, theoretical concepts and practice of marketing within the context of business and management and will focus on developing academic and applied skills in Marketing including advertising, brand management and loyalty, customer service, public relations and market research.
An important objective is to provide relevant analytical training in the latest strategic, managerial and industrial developments in Marketing both the public and private sectors. We look at marketing at local, national and global levels developing skills in strategic analysis, problem-solving and decision making.
The programme will prepare students for a career in marketing and will involve a 60 credit International Marketing Project. The Bangor Business School has a Chartered Institute of Marketing student chapter which enables our students to become involved in real life issues and enjoy hands-on experience of Marketing.
Graduates of this degree will be eligible for exemptions from some modules of the Chartered Institute of Marketing’s professional qualifications. For further information, please visit the CIM website.
Course Structure
January intake: Taught modules are undertaken in the period of January to June and September to January and will involve the study of 120 credits. The International Marketing Project (or equivalent) is valued at 60 credits and is undertaken during the period of June to September.
September intake: Taught modules are undertaken in the period of September to June and will involve the study of 120 credits. The International Marketing Project (or equivalent) is valued at 60 credits and is undertaken during the period of June to September.
Course Content
What will you study on this course?
This course explores the principles, theoretical concepts and practice of marketing within the context of business and management and will focus on developing academic and applied skills in Marketing including advertising, brand management and loyalty, customer service, public relations and market research.
Modules for the current academic year
Module listings are for guide purposes only and are subject to change. Find out what our students are currently studying on the International Marketing Modules page.
Course content is for guidance purposes only and may be subject to change.
EXPLORE MORE IN BUSINESS, MANAGEMENT AND MARKETING
We offer a wide range of innovative master’s degrees (MBA, MSc and MA) which provide you with an understanding of contemporary business themes including sustainability, entrepreneurship, management, leadership, digital marketing, data analytics, organisational behaviour, strategy, brand management and business planning.
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