THE PLACE TO BE!

The world is experiencing exponential growth in the events, media and entertainment industry. This makes it a suitable time to be part of the events management industry covering a spectrum of weddings, education fairs, conferences, corporate seminars, expositions, music festivals and many more events.

GROWTH TRAJECTORY

Industry stalwarts foresee a robust growth trajectory for the Events Management industry, considering the strong backing of high marketing spends from premium companies and the growth of personal events, MICE (Meeting, Incentives, Conferences, and Exhibitions), activations and sports. As the world sets its eyes on Expo 2020 hosted by Dubai, a first World Expo to be staged in the Middle East, North Africa, and South Asia, it also triggers a robust growth for the events industry.

• Rising number of high net worth individuals and families directly increase the expenditure towards personal events
• Expo 2020 will be creating more jobs in the events & entertainment, tourism & hospitality industry. According to research by Deloitte, events management is one of the biggest skill sets missing for 2020
• Dubai World Trade Centre (DWTC) events drive approx AED 13B in economic value for Dubai, fuelling record 3.3% contribution to the Emirate’s GDP. Sales within MICE sector drive more than four-times value in overall non-trade business activity and support over 84,000 jobs

• When the economic impact of Dubai’s events is analyzed, the majority USD 407M i.e 57% of the gross expenditure is estimated to come from some of the major annual events Dubai hosts
• Omega Dubai Desert Classic
• Standard Chartered Dubai Marathon
• Dubai Tour
• Dubai
• Duty Free
• Tennis Championships
• Dubai World Cup
• DP World Tour Championship
• Emirates Airline Dubai Rugby Sevens

New Age Marketing Tool

The events management industry has always played a pivotal role in the Marketing and Communications space for companies, and has evolved over time with new opportunities and features. Due to the growth in technology, this industry has witnessed a number of innovations, one of which is the Digital Event. It is a platform that allows the marketing team to think outside the box and attract customers.

Explore Your Creativity

The three cornerstones of the industry are

• CREATIVITY
• IDEATION
• ABILITY

This means, not just possessing the three, but utilizing all three of them in conjunction. If this description sounds like you, then you are in the right place! .

To develop knowledge and understanding of the essential aspects of the Events Management Industry, Nest Academy offers Diploma in Events Management with foundation in business. It is considered as one of the most sought after programmes and gives students intensive knowledge of the Events Management Industry. Acquiring this Diploma will enable students to apply it in the international job market. Students from all streams can pursue this Diploma in conjunction with their graduation and have an additional qualification that will boost their résumé.

Our theory-to-practice curriculum enables students to have comprehensive theoretical knowledge and considerable practical experience in equal measures. Nest Academy’s Placement Cell offers diverse opportunities to students in Public Relations, Advertising & Marketing, Media & Entertainment, Travel & Tourism, Hospitality and other related industries.