Overview
Grounded in the latest theory, this is a practical programme that will enable you to develop advanced strategic and digital marketing skills. You will learn how to be analytical, create creative campaigns, and develop research skills that will help you assess markets in-depth. You’ll be taught by a diverse team of experts who can offer you first-hand knowledge and insight into the industry with years of commercial experience to draw from.
This course will help you expand your knowledge of the strategic and critical analytical approaches to marketing, and how digital marketing and social media is planned and executed. You’ll learn about contemporary marketing issues and social and digital media scenarios, which are embedded throughout the course.
Other key themes include insight management, innovation and entrepreneurship, customer management, campaign planning, paid, owned and earned media planning, marketing metrics, working with agencies and international marketing perspectives. Completion of the Direct and Digital Marketing module will give you significant exemptions from the Institute of Direct Marketing’s Certificate in Direct and Digital Marketing.
This is a specialist master's degree for students who already have qualifications in marketing or substantial marketing experience. If you don’t have any previous marketing qualifications or experience in the field, then our Marketing Management MSc is an ideal choice if you’d like to start a career in the industry.
Key features
- Enhance your marketing knowledge to develop and strengthen your career in the industry.
- This programme can help you develop essential analytical skills. Your studies in both critical and competitive analysis and marketing and digital strategy development will help you prepare for a range of career in the secor.
- This programme provides an opportunity for personal and professional development, with many transferable skills being taught alongside specialist marketing topics.
- While you’re studying, you’ll also have the opportunity to work towards the Chartered Institute of Marketing postgraduate Diploma in Marketing. This is a sought-after qualification for employers and recognised by companies worldwide.
Entry criteria
Entry criteria
Applicants will normally hold an undergraduate degree with a minimum pass of 2:2, or overseas equivalent, in marketing or in business or management with substantial marketing content.
Applicants typically require 45 credits, or equivalent, in marketing to receive an offer for this course. Applicants with no marketing experience or fewer than 45 credits should apply for our Marketing Management MSc.
Applicants with no formal qualifications but with significant business experience will be considered on an individual basis.
Students with the CIM PG Diploma qualification can also take advantage of the CIM top-up scheme. This gives 60 credits exemptions from the taught modules on the MSc.
English Language requirements
If English is not your first language, an IELTS score of 6.0 (including a minimum of 5.5 in each component) or equivalent is normally required.
English language tuition is available at DMU both before and during the course, if required.
Structure and assessment
Course modules
This course is grounded in the latest theory and also has a strong practical element. There will be many chances to apply your knowledge and develop the advanced skills that will help you to enjoy a successful marketing career.
The content of the modules reflects the changing marketing landscape. For example, developments in social and digital media are embedded throughout the programme and are integral to certain modules such as Direct and Digital Marketing, Strategic e-Marketing and New Media Perspectives.
Other key themes of the programme include: insight management, innovation and entrepreneurship, project management, customer management, campaign planning, paid, owned and earned media planning, marketing metrics, working with agencies and international marketing perspectives.
Semester one
Core modules
- Enhancing Business, Management and Personal Skills (non-credit)
- Strategic Marketing
- Social Media Strategy
- Managing Advertising and Communications
- Marketing Research in Practice
Semester two
Core modules
- Research Methods for Marketers
- Direct and Digital Marketing
Two elective modules are chosen from:
- Strategic Customer Engagement
- Creative Brand Strategy
- Strategic e-marketing
- Advanced Marketing Analytics
Semester three
- Marketing Dissertation
OR
- Business Research Project (BRP)
Note: All modules are indicative and based on the current academic session. Course information is correct at the time of publication and is subject to review. Exact modules may, therefore, vary for your intake in order to keep content current. If there are changes to your course we will, where reasonable, take steps to inform you as appropriate.
Facilities and features
Opportunities and careers
DMU Global
This is our innovative international experience programme which aims to enrich your studies and expand your cultural horizons – helping you to become a global graduate, equipped to meet the needs of employers across the world.
Through DMU Global, we offer a wide range of opportunities including on-campus and UK activities, overseas study, internships, faculty-led field trips and volunteering, as well as Erasmus+ and international exchanges.
While overseas DMU Global opportunities are not currently possible, DMU will continue to review government advice and if travel is permitted, we hope to offer a small number of extra-curricular opportunities in the summer of 2021.
Graduate careers
Graduates from the course are now pursuing successful careers in large multinational organisations and medium-sized entrepreneurial businesses, typically in roles such as product development, brand management, digital marketing, marketing communications, market research, customer service management, e-marketing and sales.
Recent graduates from Marketing MSc programmes are now working for a variety of UK and international companies including IBM, Toyota,Candi, Schroders Investments, Saudi Industrial Development Fund and Sudan International University.
Recent agency and media appointments include WPP, DDB Hong Kong, Leo Burnett Cyprus, Razorfish, Punch Communications,Creare Design, The Station Agency and Big Communications.
