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BSc Marketing with Media Communications (2-year degree) is a stimulating combination degree programme with broadly two-fold aims:

• To equip students with the knowledge, tools and skills of modern marketing. This includes the development of an in-depth understanding of the constantly changing global environment in which marketing actions and decisions have to be taken as well as maintaining a constant customer and competitor focus.
• To introduce students to the technology, styles and issues of the contemporary media and advertising worlds, as well as developing a thorough conceptual understanding of media practice and law.

The BSc Marketing with Media Communications programme is likely to appeal to those who are wishing to pursue a career in marketing, advertising or public relations.

Quality teaching

We offer high quality, traditional Oxbridge-style teaching, which leads to our degrees being recognised around the world. The standards of degrees and awards are safeguarded by distinguished external examiners – senior academic staff from other universities in the UK – who approve and moderate assessed work.

High calibre staff

Most of our academic staff teach for three terms out of four, with the remaining term used for research. Because of this, we have no difficulty in attracting high calibre, highly respected lecturers, many of whom also have a background in business or industry and can offer networking opportunities for students.

Teaching methods

Teaching is carried out through a combination of lectures supported by seminars and tutorials. A key feature of the Buckingham teaching method is the use of small tutorial groups which provide the most effective means of ensuring that the students benefit from the academic expertise at their disposal. It is also the philosophy of Buckingham’s faculty to be available to students outside the scheduled tutorial times and to encourage good working relationships between staff and students.

Media courses at The University of Buckingham offer students small student: tutor ratios with a dedicated media lab at their disposal. The work is production-based, allowing students to graduate from the programme with a portfolio to present to potential employers.

Besides marketing, students will learn contemporary digital media including design and visual communication, social media, online media, advertising, data visualisation as well as filmmaking and video editing.

Students learn how to use industry standard software including Adobe Creative Suite (Photoshop, InDesign, Illustrator, Premiere, After Effects), Final Cut Pro, DaVinci, and Tableau, as well as the use of DV cameras, photo cameras and much more!

Assessment methods

The assessment of individual modules within each course varies according to the subject. Assessment is usually by examination, assessed coursework, or a combination of the two. Please check module information for more details.

Preparation for work

All our degree courses combine academic challenge with the transferable skills that will stand you in good stead for future employment. Many of our more vocationally-focused degrees offer the opportunity of work placements and experience in industry.

Graduate employment

Our graduates have gone on to further study at most of the world’s leading universities, including Harvard, London, Oxford and Cambridge and secured jobs in senior positions around the world. Among our alumni we have a graduate who became the head of his country’s civil service and one who became a leading Formula One motor-racing driver. Another secured a position as the Minister of Sabah and one female law graduate became the first British lawyer to become a French Advocate.

What our students and alumni say

“I came to study at Buckingham, thanks to the Desborough Scholarship, in January 2004, and have now graduated with a First Class degree (BSc Hons Marketing with French).

Of all the facilities I saw at university open days across the country, those at Buckingham were the best by far. The student:staff ratio and the round-the-clock library, Internet and building accessibility are some of Buckingham’s best features. Of particular importance to me were those of the MFL Department: the language labs, TV room, press publications… not to mention the willing, enthusiastic and extremely approachable staff.

For me, languages have always been a passionate area of study, and even if you flinch at the thought of an oral exam, you will not find a better place to learn them than at Buckingham.”

Edwina Emery
Marketing with French

“Unlike most British universities, Buckingham’s Marketing degree only takes two years to complete. I have enjoyed the course; mainly because it covers a variety of topics and has given me an insight into the way businesses operate. The personal and friendly teaching environment is something you won’t find atlarger universities. You are treated as an individual as opposed to just another face in the crowd. Most importantly, lecturers are
accessible, which means they can provide additional support if necessary.”

Christopher Doe
Marketing with Media Communications, 2008