INTERNATIONAL MARKETING BA Honours
Course summary
Internationalisation and evolution of markets have created opportunities for companies to focus on marketing from a global perspective. On our degree, you’ll explore the complexity and diversity facing marketers in the highly competitive and continually evolving world marketplace, incorporating the latest marketing strategy, tools, and techniques.
You can also boost your employability by gaining additional qualifications with the Institute of Data and Marketing (IDM) and/or the Chartered Institute of Marketing (CIM). Our status as a CIM Graduate Gateway institution entitles you to apply for exemptions from modules on its professional qualifications, while you can gain IDM’s Award in Digital Marketing during the Digital Essentials of Marketing module.
Focusing on marketing within an international context, you will gain awareness of the global, cultural, social, economic, and ethical professional environment within which marketers now operate, and the connections with other functional business areas needed for overall corporate success.
Our comprehensive curriculum covers developing an international marketing strategy, global strategic management, managing brands, developing products, and implementing, coordinating, and controlling the international marketing effort. Acknowledging the importance of digital techniques and social media marketing, you’ll have access to our new digital marketing lab, Switch 23, which is set up to mimic a creative agency.
You’ll gain hands-on experience working on live client briefs from external marketers, analysing performance and customer research, as well as using relevant internet-based technologies for marketing. Previously, for example, students have worked on a project for a small brewery to develop a marketing plan to sell its designer ales from a mobile bus.
You’ll graduate with the knowledge, skills, and capabilities to pursue careers worldwide and with international organisations in areas such as strategic marketing planning, market research, marketing communications and brand management.
CAREERS
If you’re seeking a career within the marketing function of an organisation, our degree, with its focus on international marketing, will prepare you for a broad range of roles working abroad or for companies that trade all over the world. It is designed to develop your analytical and problem-solving, providing you with a breadth of knowledge in business, along with the specialist knowledge required to carry out strategic marketing in challenging new contexts.
Past graduates of this degree have found successful employment in marketing roles such as: management trainee, retail manager, marketing trainee, market research assistant, advertising trainee, PR assistant, sales promotion executive, trainee brand manager, global brand assistant. Increasing numbers of students progress to further study on graduation: either taking professional qualifications or staying on for postgraduate study.
The University's Careers and Employability Service has built up a network of over 3,000 employers around the world, helping all our students explore and connect with exciting opportunities and careers.
Industry links
As well as the links the institution and individual staff have with professional bodies, including the CIM and IDM, many of the staff who currently teach on this course have extensive professional experience in a range of business sectors with many staff maintaining links with industry through consultancy and training work.
During the course you will have numerous opportunities to hear from guest speakers and through our Alumni Voices series, where former postgraduate Marketing students will share experiences, including those who work for global media groups or have established their own marketing consultancies.
Job roles
The course will prepare you for a wide variety of roles in business in an international context.
Examples of these from our recent graduates are:
- Advertising executive
- Brand manager
- Management trainee
- Market researcher
- Marketing associate/manager
- Product development officer
- PR officer
- Social media executive/manager
My name is Kavisha Prince Anthony, and I always had a dream of studying abroad. Thankfully, that dream came to life since I applied to the Study Advisor. I was able to receive my visa within four days. I also had some visa refusals in the past; I had about six UK visa refusals in the past, but thankfully, it was not an issue since the Study Advisor was able to make things work this time. I highly recommend Study Advisor for your dreams of going abroad, whether it be the UK or any other European country there is.