Choose a contemporary Digital Marketing and e-Business MSc accredited by the Chartered Institute of Marketing (CIM).
Programme Overview
This CIM-accredited Master’s will equip you with the knowledge and skills needed to thrive in the ever-evolving world of strategic digital marketing and commerce - ideal for those with a marketing or business degree looking to deepen expertise or individuals with extensive experience in a related field looking to gain a professional qualification.
The programme offers an interactive, learner-centred approach, allowing you to focus on specific areas of interest, while at the same time embarking on a more general exploration of the topics necessary for a modern marketing professional. This blend of specialised and overall knowledge will enhance your capacity to operate successfully in a number of senior roles.
You’ll develop a deep understanding of practices across multiple digital platforms, learning from highly experienced staff and an exciting mix of local, national and global organisations.
Industry contact is key to preparing you to enter or re-enter the industry as an efficient, confident and highly employable specialist who will hit the ground running. As such, we actively promote real-world projects, including the option of either a culminating industry style consultation project with an organisation of your choice or a traditional dissertation.
This programme can be studied full-time for one year or part-time over a maximum of four years.
How the Course Works
Full-time students will complete the degree in one year: The academic year consists of three terms with the Master’s dissertation module completed in term three.
Part-time students will complete the degree over a duration of their choice – to a maximum of four years*.
The culminating dissertation or consultation project will be undertaken with the guidance of academic supervisors.
Learning and Assessment
You’ll be assessed using a combination of written coursework, presentations, examinations and portfolios. Formal examinations, class tests and reports will also feature where relevant.
You’ll be exposed to a variety of teaching, learning and assessment practices throughout your MSc programme. This includes lectures, seminars, written/oral presentations and project work.
Guest speakers and industrial visits are used to develop student appreciation of the practical application of research methods and data analysis.
Your final assessment presents a choice. You can undertake a traditional research-based dissertation on a subject of your choice (agreed with academic staff) or create a dedicated consultancy report solving a live issue/challenge facing a real-world organisation. The option allows you to focus on a piece of work that further prepares you for life after graduation – be it continuing in academia or entering the world of work.
Accreditations
This programme is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM).
Upon Graduation, you’ll have the knowledge and skills to:
- Create and implement strategic marketing and e-business plans across multiple digital platforms.
- Apply insights into the global nature of digital marketing and ecommerce into successful management of global marketing and business teams.
- Critically evaluate the global digital marketing environment and make evidence-based strategic decisions
- Manage clients, customers and stakeholders in the development of marketing and e-business plans across a range of platforms.
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