Course summary
- Benefit from a student-focused approach to learning.
- Learn through critical thinking, problem solving and traditional methods.
- Have the opportunity to work abroad – with the possibility of funding through the Erasmus+ programme (until 2023) or the Turing Scheme.
Develop an expert knowledge of applied marketing concepts and gain practical experience in the workplace. You’ll gain the skills you need to apply marketing principles and techniques to a range of business problems.
100% of our graduates are in work or further study fifteen months after graduating (2019/20 Graduate Outcomes Survey).
Future careers
This course prepares you for a career in
- marketing
- brand management
- market research
- digital marketing
- customer care
- service management
- project management
- promotional management
- sales and key account management
- new product management
- supply chain management
Previous graduates of this course have gone on to work for
- Mattel
- Hewlett Packard
- IBM
- O2
- River Island
- Everton Football Club
- Hilton Hotels
- Kimberley-Clark
- Audi
- John Lewis
- Nestle
- ASDA
- Rainforest Foods
- Greencore Group
- Game
Modules
Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances.
You will be able to complete a placement year as part of this course. See the modules table below for further information.
Year 1
Compulsory modulesModuleCreditsAssessmentMarket And Digital Analysis20CourseworkMarketing Organisations And Society20Coursework
Marketing Research And Employability20Coursework
People And Organisations In Context20Coursework
Exam
Principles Of Marketing20Coursework
Exam
Elective modulesModuleCreditsAssessmentForeign Language20Coursework
Global Business
Year 2
Compulsory modulesModuleCreditsAssessmentCustomer Psychology And Culture20CourseworkIntegrated Marketing Communications20Coursework
Marketing Metrics20Coursework
Sales And Business Skills20Coursework
Strategic Approaches To Marketing Management20Coursework
Elective modulesModuleCreditsAssessmentForeign Language20Coursework
Language And Specialist Cultural Studies20Coursework
Service And Retail
Year 3
Optional modulesModuleCreditsPlacement Year-Final year
Compulsory modulesModuleCreditsAssessmentGo-To-Market In The Digital Environment20CourseworkMarketing In A Global Context20Coursework
Marketing Innovation And Creativity20Coursework
Strategic Brand Management20Coursework
Exam
The Customer Experience20Coursework
Elective modulesModuleCreditsAssessmentCommunication Concepts For Marketers20Coursework
Foreign Language20Coursework
Relationship Marketing Management20Coursework
My name is Kavisha Prince Anthony, and I always had a dream of studying abroad. Thankfully, that dream came to life since I applied to the Study Advisor. I was able to receive my visa within four days. I also had some visa refusals in the past; I had about six UK visa refusals in the past, but thankfully, it was not an issue since the Study Advisor was able to make things work this time. I highly recommend Study Advisor for your dreams of going abroad, whether it be the UK or any other European country there is.