Course summary
- Gain the skills and attributes for a career in marketing communications and advertising.
- Learn to use contemporary multimedia solutions to develop integrated marketing communication strategies.
- Understand the latest digital and traditional marketing communication concepts and techniques.
- Have the opportunity to work abroad – with the possibility of funding through the Erasmus+ programme (until 2023) or the Turing Scheme.
Embrace the changing nature of today’s business environment to develop your intellectual and creative knowledge of marketing communications and advertising – balancing both theory and practice. On this course you will create a portfolio of work to show future employers your creative and innovative skill set.
100% of our graduates are in work or further study fifteen months after graduating (2019/20 Graduate Outcomes Survey).
Future careers
This course prepares you for a career in
- marketing communications
- digital marketing
- advertising
- agency account management
- promotional management
- brand management
- creative team management
- sales and promotional management
- public relations
- press
- media planning
- marketing
- events or exhibition management
Previous graduates of this course have gone on to work for
- Microsoft
- McCann Erikson
- WDMP
- Uber Agency
- Tesco
- Morrisons
- Disney
- Homebase
- Wilkinsons
- Go Outdoors
- Boots
- ESPN
- Harrods
Modules
Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances.
You will be able to complete a placement year as part of this course. See the modules table below for further information.
Year 1
Compulsory modulesModuleCreditsAssessmentAdvertising, Promotion And Creativity20CourseworkMarket And Digital Analysis20Coursework
Marketing Environment And Media20Coursework
Marketing Research And Employability20Coursework
People And Organisations In Context20Coursework
Exam
Elective modulesModuleCreditsAssessmentForeign Language20Coursework
Global Business Environment20Coursework
Year 2
Compulsory modulesModuleCreditsAssessmentCampaign Management20CourseworkCustomer Psychology And Culture20Coursework
Marketing Communications Planning20Coursework
Marketing Metrics20Coursework
Sales And Business Skills20Coursework
Elective modulesModuleCreditsAssessmentForeign Language20Coursework
Language And Specialist Cultural Studies20Coursework
Service And Retail
Year 3
Optional modulesModuleCreditsPlacement Year-Final year
Compulsory modulesModuleCreditsAssessmentBuilding Brand Value20CourseworkCorporate Public Relations20Coursework
Marketing Innovation And Creativity20Coursework
Project And Event Management Strategies20Coursework
Strategic Communications In The Digital World20Coursework
Elective modulesModuleCreditsAssessmentCommunication Concepts For Marketers20Coursework
Foreign Language20Coursework
Relationship Marketing Management20Coursework
My name is Kavisha Prince Anthony, and I always had a dream of studying abroad. Thankfully, that dream came to life since I applied to the Study Advisor. I was able to receive my visa within four days. I also had some visa refusals in the past; I had about six UK visa refusals in the past, but thankfully, it was not an issue since the Study Advisor was able to make things work this time. I highly recommend Study Advisor for your dreams of going abroad, whether it be the UK or any other European country there is.